Position Overview
Welcome to Dose, a forward-thinking and rapidly growing supplement brand. We are seeking a dynamic Sr. Social Media Manager to spearhead our organic social media strategies. This role is integral in defining and enhancing our brand's online presence, focusing on Instagram and TikTok. The ideal candidate will bring creativity, strategic insight, and a passion for digital storytelling to drive content innovation, platform engagement, and audience growth.
This is a fully remote position with quarterly travel to our Miami HQ.
Content Creation and Strategy Execution
- Responsible for developing and implementing the overarching organic social media strategy, guiding content creation, platform engagement, and audience growth initiatives.
- Strategize and execute organic social campaigns for Dose to support business objectives, including community growth, product launches, and brand milestones, overseeing the process from start to finish.
- Serve as the "editor-in-chief" for all social content to ensure quality, clarity, and consistency with brand guidelines while executing content production and organizing requests for channel needs.
- Work closely with the Head of Content to develop and launch new product strategy for upcoming product launch (Q1).
- Analyze social media performance using analytical tools, driving strategy with insights and tracking against KPIs through weekly, monthly, and quarterly reports
- Collaborate with creative teams to produce compelling content, including photo and video shoots, contributing to editorial direction, storytelling, and sourcing on-brand user-generated content.
- Develop on-brand, strategy-aligned content that leverages current platform trends, reflecting our brand’s style, voice, and aesthetics, while repurposing existing content libraries for new concepts.
- Regularly create engaging and unique content for Instagram and TikTok that fosters audience interaction, increases company site presence, and promotes participation.
- Collaborate with the paid media team to maximize collaboration opportunities, ensuring a cohesive strategy across paid and organic efforts.
- Drive the scaling of our TikTok shop by spearheading content creation and partnership initiatives
- Manage launch and growth of Facebook Community Group for product subscribers to drive engagement and retention.
Performance Analysis and Trend Monitoring
- Stay informed on social media best practices and emerging trends, experimenting with new ideas to boost performance and engagement.
- Analyze social media performance using analytical tools, driving strategy with insights and tracking against KPIs through weekly, monthly, and quarterly reports.
Community Engagement
- Manage comprehensive community engagement efforts across all platforms
- Respond to direct messages promptly, ensuring a personal and brand-aligned interaction with the audience.
- Address customer issues through direct messages, providing solutions and maintaining positive brand perception.
- Reshare stories from customers and creators sharing their Dose product
- Actively reply to comments
Requirements
- 3-5 years in the social media marketing space, preferable DTC
- Demonstrated success in growing Instagram and TikTok brand pages, with a strong portfolio showcasing past achievements and strategies implemented.
- Experience in utilizing data analytics to inform and drive creative strategies
- Knowledgeable about TikTok Shop functionalities and best practices
- Comfortable with being in front of the camera
Why Join Us?
At Dose, you’ll be part of a vibrant team that values innovation, creativity, and impactful storytelling. We offer a collaborative environment where your work directly contributes to our brand’s growth and success. If you’re passionate about social media and want to make a significant impact in a fast-paced, dynamic company, we’d love to hear from you.
How to Apply
Please submit your resume and a portfolio showcasing your achievements in social media marketing. Highlight your experience with Instagram, TikTok, and any successful campaigns you’ve led or contributed to.
