Portsmouth
Rivers Casino Portsmouth
3630 Victory Blvd.
Portsmouth, VA 23701, USA
Job Summary: The Rivers Casino Portsmouth VP Marketing is responsible for planning and execution of brand enhancing promotions and events that support the company’s business objectives to deliver gaming volumes, market share and return on investment through flawless execution and superior customer service.
Duties/Responsibilities: Collaborates with the General Manager and executive team on the strategic development, direction and implementation of all marketing activities, including database marketing, direct mail, Rush Rewards, advertising, casino marketing, public relations and promotions/events.
This position also requires a strong relationship with members of the Sales, Finance, Food and Beverage, Facilities, EVS and Executive departments in addition to external agency personnel and vendors.
Creates, implements and manages an effective marketing plan for the property, working with the Executive Team to determine current and future objectives.
Develops promotional themes and reinvestment strategy to meet property performance objectives.
Leads internal team and external agencies in developing creative including direct mail, digital, traditional advertising and television and radio materials to support property promotions.
Oversees the branding and imaging of the property.
Develops plans for customer acquisition.
Oversees retention efforts, including loyalty programs.
Utilizes and/or acquires data to make informed decisions.
Responsible for driving innovation in marketing strategy and execution.
Participates in budget development, monitors marketing and event costs, and ensures profitability.
Takes all steps necessary to ensure the financial and reputational success of promotions and special events; ensures analysis, review and recommendations.
Works to maximize guest experience supporting all service standards and programs.
Responsible for proper audit trails and regulatory compliance.
Represent the company in a professional capacity at external functions, special events, concerts, promotions, etc.
Leads in communicating marketing plans to external departments and ensuring the property management team is fully aware of upcoming marketing events.
Ensures flawless internal control and regulatory compliance leading to perfect internal and external department audits.
All other duties as assigned.
Education and Experience Requirements: College degree and/or other work or educational equivalent required.
10-15 years of relevant experience working in marketing manager and above roles within the casino industry; previous experience as a department leader preferred.
Certifications, Licenses, and/or Registrations: Key Gaming license as required by jurisdiction.
Knowledge, Skills, and Abilities: Proficient in the full suite of Microsoft Office and Google Suite products.
Outstanding organization skills are a must, as is the ability to actively manage and prioritize multiple projects simultaneously. Must thrive in a fast-paced, fluid environment.
Strong desire to take accountability and have their performance measured on contribution to business results.
Business intelligence, stays current and understands how what happens in the world affects us, our marketplace and our competition.
Create and seize opportunities to win, even when faced with ambiguity.
Ability to remain professional in stressful situations and the ability to thrive in high pressure, fast-paced environment.
Analytical prowess which includes critical thinking skills that get to the root of the problem.
Problem resolution, be decisive and timely, act on information and adapt with changes.
Team focused, catalyst for success of the whole team.
People developer, inspire and drive employees to go beyond the expected, develop people to be their personal and professional best.
Performance manager, arm employees with specific and useful performance feedback.
Self-assurance, resilient and tenacious.
Self-awareness, genuine understanding of personal strengths and weaknesses.
Environmental radar, understand how to get things done and when to involve others in decisions.
Range of influence, inspire confidence, be authentic, build and leverage a powerful internal and external network.
Ability to maintain confidentiality.
Ability to successfully fulfill the pre-employment process.
Ability to work flexible shifts and days of the week including holidays.
Ability to interact with others while maintaining a courteous and positive demeanor.
Ability to obtain and maintain all necessary licensing.
Physical Requirements
Regularly required to see, talk and hear; use hands to finger, handle, or feel and reach with hands and arms; stand and walk.
Ability to work in a noisy, smoke-filled environment with flashing lights.
Must occasionally lift and lift up to 25 pounds.
Frequently required to stoop, crouch or kneel.
Preferred: Leader: Inspires teammates to follow them.
Enthusiastic: Shows intense and eager enjoyment and interest.
Innovative: Consistently introduces new ideas and demonstrates original thinking.
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