Are you a strategic marketer and growth leader ready to redefine how people access legal services? We're seeking a Chief Marketing Officer (CMO) and Go-To-Market (GTM) Co-Founder to drive customer acquisition, shape product strategy, and create a compelling brand narrative for an AI-powered legal tech startup with global ambitions.
About Us:
We are building an AI-powered virtual law firm to make legal services accessible to everyone, particularly individuals who currently face barriers such as cost, complexity, or lack of awareness. Our innovative platform leverages AI to streamline case intake and assessment, helping users articulate their legal situations, while providing lawyers and legal organizations with actionable, pre-qualified cases.
Our stakeholders span a diverse ecosystem, including:
- End Users: Individuals seeking legal assistance for personal or business matters.
- Lawyers: Solo practitioners and firms looking to acquire qualified cases with less friction.
- Legal Departments: Corporations managing internal legal needs or seeking compliance solutions.
- Legal Aid Organizations: Nonprofits and pro bono networks aiming to expand their reach.
- Foundations: Groups interested in funding technology that promotes access to justice.
Your Role:
As the CMO + GTM Co-Founder, you will be at the forefront of building and executing strategies that drive growth, engage stakeholders, and establish us as a leader in the legal tech space.
- Marketing Strategy: Design and execute multi-channel marketing campaigns to attract and engage users, lawyers, and organizations.
- Customer Growth: Develop user acquisition strategies, including partnerships, targeted outreach, and digital marketing.
- Stakeholder Engagement: Build and manage relationships with diverse stakeholders, ensuring messaging aligns with their needs and expectations.
- Brand Positioning: Define the brand voice and establish the company as a trusted leader in legal tech and access to justice.
- Product Collaboration: Work closely with the tech and product teams to integrate customer feedback, improve the user experience, and ensure the platform meets market needs.
- Market Analysis: Monitor trends in legal tech and user behavior to identify opportunities for growth and differentiation.
- Sales Enablement: Create content and strategies to support B2B sales efforts, especially when targeting legal firms and organizations.
What We’re Looking For:
- US Market Expertise: Deep understanding of customer behavior, legal practices, and marketing trends in the U.S. legal market.
- Strategic Thinking: Proven ability to develop and execute marketing and GTM strategies that drive measurable growth.
- Startup Mentality: Hands-on approach, with the ability to juggle multiple roles and adapt quickly to new challenges.
- Stakeholder Communication: Strong skills in engaging and building trust with diverse audiences, including individuals, firms, and institutions.
- Added Value: Experience in legal services, legal tech, or adjacent industries is a major bonus.
Compensation & Commitment:
- Equity-Based Role: Significant equity allocation as a Co-Founder.
- No Cash Compensation Initially: This is an equity-only position until funding is secured.
- Part-Time Flexibility: The role can initially be part-time with a minimum commitment of 15 hours per week.
Why Join Us?
You’ll play a pivotal role in shaping how millions of people access justice. By combining your expertise in marketing, product, and strategy with our innovative AI technology, you’ll have the opportunity to create lasting impact and grow a startup with global potential.
If you're ready to lead the charge in bringing transformative legal solutions to life, we’d love to hear from you!
Industry
Employment Type
Part-time
