Passion Tree and our sister brand, PopSips, are reimagining the alcohol industry with innovative, better-for-you beverages designed for today’s health-conscious consumers.
Passion Tree is best known for its mini hard seltzers that deliver a variety of bold flavors in easy to drink sized cans, offering a light, guilt-free buzz. Since launching in San Diego, Passion Tree has expanded nationwide, with major retailers and continuing to disrupt the hard seltzer/canned cocktail space with our niche approach that aligns with moderate drinking trends happening across the market.
PopSips was created as a response to an alcohol industry stuck in its old ways. Our spiked prebiotic soda offers a refreshing alternative made with quality ingredients like organic fruit juice, apple cider vinegar, plant-based fibers, and cold-brewed fermented cane sugar. PopSips challenges the status quo, catering to health-conscious consumers looking for a clean buzz and a better way of living. We look to become the market leader of a new functional category in the alcohol market that we are pioneering.
Together, Passion Tree and PopSips are redefining what modern alcohol brands can be.
Role Description
We are looking for a Marketing Specialist to join our team, working on both Passion Tree and PopSips. This part-time hybrid role is based in the San Diego Metropolitan Area with flexibility for remote work, though in-person availability will be required for scheduled team meetings and content shoot days.
As the Marketing Specialist, you will be responsible for executing marketing strategies and creating impactful organic social media content for both brands. Communicating and collaborating with the small internal marketing team. Your role will include deeper market and consumer understanding, implement community engagement tactics across social platforms, and creating organic social media content with the team that is authentic, unique and specifically catered to each platform to enhance performance and build brand equity amongst target consumer cohorts.
Key Responsibilities:
• Create and execute innovative organic social media campaigns for Passion Tree and PopSips, tailored to each brand’s identity and audience.
• Film, edit, and post unique content, establishing “series” that amplify brand awareness.
• Conduct market research to stay ahead of industry trends and understand target consumers.
• Engage with the online community and foster meaningful connections with followers.
• Strategize and assist with experiential campaigns to drive buzz and visibility.
• Put together collaborative brand giveaways with other brands, creators etc.
• Collaborate closely with the team on creative concepts and growth strategies.
This is a unique opportunity to work with two dynamic brands disrupting the alcohol space, and your contributions will directly impact their growth in national retailers and among key consumer audiences.
Qualifications:
• Strong communication skills and a collaborative spirit.
• Passion for learning about the alcohol industry, market trends, and consumer behavior.
• Proven ability to take initiative, execute creative ideas, and adapt to fast-paced environments.
• Expertise in organic social media content creation, with a knack for spotting trends and building engagement.
• Exceptional organizational and time-management skills.
• Flexibility to work non-traditional hours, including occasional evenings and weekends, based on project needs.
Why Join Us?
You’ll have the chance to shape the social presence of two innovative brands that are redefining the way people enjoy alcohol. If you’re passionate about creativity, growth, and making an impact, we’d love to have you on the team! We want to work with people who take the road less traveled and are open to playing a crucial role in these brands growth.
