Content Summary: Digital Marketing Assistant (Remote) at Madison, for LEARN Behavioral
Overview
Learn Behavioral is a national organization made up of dedicated and caring individuals with the sole purpose of nurturing children with autism and special needs to lead resilient and fulfilling lives. We specialize in contemporary, evidence based applied behavior analysis to deliver personalized treatment plans, backed by 20 years of clinical insights. We are proud to be a part of each family's journey and share in the experience of finding success for every child, and family, in our care. If you share a similar passion for nurturing and empowering the success of others, along with the opportunity to have an impact on the lives of others, we are eager to connect with you!
We are seeking an enthusiastic and driven Digital Marketing Assistant to join our marketing team. Our ideal candidate will possess a strong working knowledge of website management, Google My Business, Meta advertising, email marketing, and experience using CRMs. This person should be curious and display an eagerness to continue learning. The Digital Marketing Assistant would report directly to the Digital Marketing Manager while assisting other teammates with tasks, as-needed.
This position requires an applied experience using a variety of digital marketing techniques, demonstrates excellent interpersonal skills, and is able to manage a large volume of different projects within strict deadlines.
This is a full-time, remote position that reports to the Digital Marketing Manager. Regular visits to local sites are expected and occasional longer-distance trips across the country.
Responsibilities
- Perform routine website updates for 20 websites and counting
- Under the direction of the Digital Marketing Manager, and in collaboration with the Content Marketing Specialist, publish keyword optimized content
- Monitor Google Looker Studio and run reports for digital ads, organic social, and lead data
- Manage email marketing campaigns via company CRM; internal and external
- Manage and monitor online directories (Google, Bing, Etc.) for accuracy and updates.
- Pull and clean email lists from local databases for targeted marketing
- Perform administrative tasks including cleaning data in Excel and online directory management
- Support the Social Media & Content Marketing Coordinator with building social media ad campaigns (Meta, LinkedIn, Etc.) and providing related reporting
- Monitor and forward customer reviews or inquiries to appropriate parties
- Assist with basic graphic design tasks for email marketing and websites
Qualifications
- Associate's or Bachelor's degree in Marketing or similar/relevant field, required
- 2 years of experience as a Digital Marketing Assistant or similar role, preferred
- Experience with SEO, SEM, Google Analytics, preferred
- Experience using email marketing software, managing email marketing campaigns, list segmentation, and online form building, preferred
- Experience using a CRM such as HubSpot, Salesforce, or Active Campaign, preferred
- Experience running ads on Facebook and Instagram, required, LinkedIn, preferred
- Experience using Snapchat, TikTok and Pinterest, highly desirable
- Experience using project management tools such as Monday.com, Asana or similar, preferred
- Experience with Adobe Creative Suites, preferred
- Experience using Google Looker Studio, preferred
- Proficient in Microsoft Office Suite and Excel
- Working knowledge of WordPress, required, and Squarespace, preferred
- Experience using SharePoint, highly desirable
- Critical thinker with strong problem-solving skills
- Excellent time-management skills
- Great interpersonal and communication skills
- Comfortable sharing ideas within a team in a supportive and collaborative environment
- Previous experience working in behavioral health or education, highly desirable
LEARN Behavioral offers competitive compensation and a comprehensive benefits plan, including 401(k), personal time off, paid holidays, and tuition reimbursement.
LEARN Behavioral is an Equal Opportunity Employer. Candidates must be presently eligible to work in the United States.
