Our solutions are a key part of most industries - electronics, medical research, renewable energy, food production, infrastructure and many more. Working with us means working with the latest technologies and groundbreaking, sustainable innovations.
Join us on our journey for a better tomorrow.
Your Role
Mission:
The APE Marketing and Communications Specialist is strategic and forward thinking with a long-term vision for developing marketing and communications strategies and initiatives with a strong drive for implementation. The primary goal is to identify opportunities and integrate marketing solutions into the core of the APE division operations while maximizing customer long-term value creation and business outcomes.
Roles and Responsibilities:
- Create marketing plans that outline the tactics and activities to be executed in the different marketing channels, such as advertising, digital marketing, social media, content marketing, events, and public relations.
- In collaboration with the APE BLM, develop comprehensive marketing strategies to achieve the organization's goals.
- Define the positioning, messaging, and branding for the APE products. Conduct market research, analyzing customer insights, and identifying target markets.
- Allocate budgets, set marketing objectives, and establish key performance indicators (KPIs) to measure success on the different marketing initiatives.
- Oversee the execution of marketing campaigns and initiatives. Collaborate with internal teams, creating content and leading its implementation. Ensure campaigns are launched on time, within budget, and are aligned with the overall marketing strategy and desired business outcomes.
- Use and promote the C4C adoption by RSM’s, SPE’s and Dealers with Leads and Opportunities management providing timely update of the developments in system.
- Conducting Market Research gathering and analyzing data into market trends, customer behavior and feedback, competitive landscape, industry developments, and other relevant information that will be used for product positioning, pricing, and target audience segmentation.
- Develop advertising campaigns, promotions, negotiate contracts with advertising agencies or media partners, and monitor campaign performance.
- Oversee the planning and execution of promotional events, trade shows, and sponsorships while responsible for analyzing they performance through various metrics and tools aiming for the return on investment (ROI).
- Collaborate with sales, product managers, and customer service. Work closely with these teams to align marketing efforts with sales objectives, gather product feedback, and ensure consistent messaging across different customer touchpoints.
- Coordinate the integrated marketing initiatives between Atlas Copco, customers, and associations. Manage the different aspects of contracts and evaluate results and required improvements.
- Together with the BLM, manage marketing budgets and allocate resources effectively. Track expenses, control costs, and ensure that marketing activities stay within the allocated budget.
- Stay updated on industry trends, emerging marketing technologies, and best practices. Attend conferences, participate in industry forums, and engage in professional development activities to enhance marketing knowledge and skills.
To succeed, you will need
Experience:
A minimum of 3 years of proven work experience in digital marketing is required.
Education:
A 4-year college or university degree in marketing or a related field is required; a master’s degree is a plus.
Skills:
To be successful in this role, a person must:
• Be highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Have demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Have experience in optimizing landing pages and user funnels.
• Have a solid knowledge and proficiency in website and marketing analytics tools.
• Have an in-depth knowledge of how marketing automation works.
• Have excellent presentation, written and verbal communication skills, with strong attention to details
• Be expert in project management.
Supervisory Responsibilities:
This position has no supervisory responsibility.
Travel:
Occasional travel may be required.
In return, we offer you
Choose your career with us!
The Atlas Copco Group serves customers through innovative compressors, vacuum solutions, generators, pumps, power tools and assembly systems. We are a global and diverse Group of many strong brands and around 53000 employees representing different cultures in more than 180 countries. We have a wide range of positions so whatever your interests or area of expertise, we offer interesting challenges and the opportunity to grow.
Passionate people create exceptional things. At Atlas Copco we believe in challenging the status quo, always looking for a better way. Our leading-edge technology enables us to innovate for the future. We believe that people make it happen and with us you are empowered to act. Your ideas can make a real difference and contribute to the quality of life for people everywhere.
We are proud of our strong and efficient training and development processes. And we collaborate across national and competence borders, something that gives you the chance to move between business areas, countries and functions. Whether you want to change track in your career, become a specialist or manager – there is always an Atlas Copco way open for you.
When you join Atlas Copco you are entrusted with a great deal of responsibility from day one. Why? Because we know that you have the drive to develop on your own initiative and the ability to make sound decisions – but also that you will ask for help when you need it. Since you gladly share your knowledge and expertise, we can also give you more professional freedom.
At Atlas Copco, we have a world of experience behind us with all kinds of people from many backgrounds. The one thing we all have in common is that we are passionate about what we do and love new challenges. Each day brings us new opportunities to grow, both as persons and professionals.
We are fully committed to being a part of the solution for a better tomorrow. That’s why we have set science-based targets to reduce greenhouse gas emissions to lead the transition to a low-carbon society.
Learn more at www.atlascopcogroup.com
Power Technique North America LLC (PTNA-CC) is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: PTNA is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at PTNA are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sec (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. PTNA will not tolerate discrimination or harassment based on any of these characteristics. PTNA encourages applicants of all ages.
Accessibility Notice: If you need reasonable accommodation for any part of the employment process due to a physical or mental disability, please send an email to: acnacareers.hr@us.atlascopco.com or call 973-397-3400. Reasonable accommodation requests will be considered on a case-by-case basis.
City
Rock Hill
Diverse by nature and inclusive by choice
Bright ideas come from all of us. The more unique perspectives we embrace, the more innovative we are. Together we build a culture where difference is valued and we share a deep sense of purpose and belonging.
