Job Summary
The Marketing & Communications Specialist is responsible for the overall marketing strategies that need to be conducted in order to support Bank regions and lines of business. The Marketing & Communications Specialist is responsible for the development of cohesive marketing plans and analytics, as well as creative revisions and compliance approvals. She/he is responsible for the implementation of digital marketing plans and must constantly conduct analysis to ensure that the efforts are in line with expectations.
Essential Responsibilities
Work with the Marketing Manager to develop and implement marketing plans for all products/service in the digital space.
Work with the agencies content/creative development for email marketing, e-drops, events, and digital demand generation advertising campaigns.
Successfully manage and execute marketing initiatives and small projects.
Act as a marketing subject matter expert providing best practices, trends and recommendations to marketing program managers and business partners
Prepares and executes marketing plans for assigned regions and/or lines of business under the supervision of his or her direct supervisor.
Provide support to other marketing program managers in the execution and analysis of marketing campaigns and promotions to improve overall results.
Processes routine paperwork, including compliance, legal, accounting and payables under direct instruction of immediate supervisor.
Requirements
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Education
Education Level - Education Details
Bachelor's degree in marketing, Advertising, Communications or Business Administration
Requirements
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
1-3 years of experience or the equivalent combination of Education and Experience needed to be able to perform the functions of this job.
First Bank Florida is a proud to be an Equal Employment Opportunity Employer and takes affirmative action to employ Women, Protected Veterans, People with Disabilities and Minorities regardless of gender identity, sexual orientation, and any other legally protected status.
