POSITION
Manager, Shopper/Omni-Channel Marketing
US
In 2010, we started making sun care products to protect ourselves, our families, and our friends from the damaging rays of the sun. Since then, we’ve grown and expanded into hair care and lip care products, and even launched Baby Bum, our rad plant-based baby skin care line. Along the way, we’ve been building an amazing, like-minded global community of friends that encourage us and help us be better. Today, we are looking for a few more talented and passionate people to join our crew – not for the money or the awesome location to live and work, but for the opportunity to change the world a little with us.
Summary
The Shopper Marketing Manager will be a key member of the Marketing team, reporting into the Senior Director of Omni & Shopper Marketing, and partnering with US Senior Brand Manager, and Sales Team on strategy, development, and execution of disruptive US Shopper Marketing — driving incremental growth for the brand.
Essential Duties
This role will focus on reaching the consumer in key accounts (like Target, CVS, and Ulta) on their shopping journey with the most relevant and impactful Shopper levers, leading initiatives like best in class displays, agency relationships, e-retail media, education, and key sampling opportunities to meet business objectives both for sell-in and consumption (sell-through).
Responsibilities
Total Brand Annual Planning
- Support Senior Director of Omni & Shopper Marketing in building annual plans by leveraging insights, retailer strategies, and emerging trends.
- Collaborate with cross-functional teams (Sales, Brand, Digital Marketing) to ensure cohesive brand strategies across channels.
- Identify and propose white space opportunities and partnerships based on retailer data and competitive analysis.
Sales & E-Retail Media
- Partner with Sales to drive retailer strategy, utilizing data to assess business performance.
- Oversee retailer media group partnerships, focusing on Programmatic Display, Search, and Retailer Media tactics.
- Ensure alignment with the Digital Marketing Team for optimal media execution.
Retail Levers: In-Store & Online Merchandising
- Lead account-specific merchandising and display execution, ensuring consistency across all retail environments.
- Own retailer specific merchandising projects from concept to execution; including detailed briefing with the cross-functional group, gaining feedback from respective internal and external parties, and communicating next steps to peer set.
- Develop and track sampling initiatives to drive brand awareness and loyalty.
- Coordinate with e-retail teams to enhance the online shopping experience.
Data & Measuring Analytics
- Collaborate with Category Management and Sales on competitive landscape analysis and brand performance.
- Use shopper insights and data analytics to optimize marketing strategies and ensure ROI.
Consumer Insights & Analytics
- Utilize both formal and informal data sources to gather consumer insights, translating them into actionable marketing strategies.
Budget Owner
- Manage the Trade/Shopper Marketing budget, ensuring alignment with overall brand and sales goals.
Marketing Team Success
- Promote a positive team culture and facilitate strong collaboration across cross-functional teams.
Brand Advocate
- Act as a brand ambassador, presenting brand strategies and successes to both internal and external stakeholders.
- Foster cross-functional collaboration to maintain brand integrity and drive business growth.
Required Skills / Experience / Competencies:
- Minimum 5+ years of experience in shopper/trade marketing roles at consumer-packaged goods companies focusing on consumer trend forecasting, mass retail partnerships and go-to-market execution
- Experience in interpreting sales data, reviewing business performance, identifying growth opportunities and driving SB and retailer strategy grounded in our strategic priorities
- Deep knowledge/understanding of the retailer media landscape/ecosystem, including Roundel, and Ogury
- Cross-Functional Leadership: The ability to work effectively across various teams is crucial. Highlight experience in managing cross-functional projects, especially those involving sales, marketing, digital teams, and external agencies.
- Project Management Expertise: Strong project management skills, especially in a fast-paced, lean organization, are critical. The candidate should be able to handle multiple projects simultaneously, ensuring alignment with strategic goals while managing resources and timelines effectively.
- Strong analytical acumen, with robust knowledge and track record of translating Nielsen/IRI consumption data into actionable insights and plans
- Strong leadership and team management skills.
- Experience and passion for the Personal Care industry preferred. Experience with both large and small companies is a plus.
- Track record of working effectively with cross-functional team members: Sales, Brand Marketing, Digital, Operations and Finance
- Ability to be entrepreneurial and methodical
- Results-oriented and process driven, with high expectations of self and team
Preferred Skills / Experience / Competencies:
- Experience in consumer goods, preferably personal care, and OTC’s
- Experience in working closely with mass retail partners on go-to-market strategy/execution
- Experience working with Microsoft Suite, Adobe CS, Trend Forecasting tools
- In-depth knowledge of consumer trend forecasting
- Understands how to use key business tools: Nielsen, Power BI, CRM data
- Experience in turning data into actionable insights
- Turning insights into a compelling story for incremental space and/or display
Job Requirements:
- Full Time
- Up to 25% overnight travel
Compensation & Benefits
$82,800-108,680 is the salary range for this position. It represents a portion of the overall package, and there is flexibility based on the candidate's qualifications
+ Full benefits package
Other duties, responsibilities and activities may change or be assigned
at any time with or without notice as assigned by the Manager. The job description
does not constitute a contract of employment and the position remains at-will.
