Job Title: Social Media Manager/Content Creator
Company: Toto Foods, Inc.
Location: Los Angeles, CA
Reports To: CEO
Start Date: Jan 1st, 2025 (potential to start sooner)
About Us:
Toto was inspired by our Co-founder Sydney Webb’s decade-long healing journey. After discovering the power of holistic healing through her own journey with Crohn’s disease and colon cancer, Sydney started Toto as a way to share the power of nourishing superfoods and adaptogens with the world in a delicious way.
In only 2 short years since launch, Toto has become the fastest growing protein cookie in the entire natural channel, and is in 3500 locations nationwide- including Sprouts, Vitamin Shoppe, The Fresh Market, Fresh Thyme, Thrive Market, Imperfect Foods, and more.
We are looking for a dynamic and creative Social Media Manager to help us grow and scale our presence on Instagram, TikTok, and beyond.
This is a unique opportunity to join a rapidly growing brand with a passionate team and an incredible product that is already deeply resonating with consumers.
Position Overview:
We’re seeking a Social Media Manager who will be responsible for growing Toto’s online presence, developing engaging content, and executing social media strategies across platforms, primarily Instagram and TikTok. You will be responsible for driving brand awareness, increasing engagement, and building a loyal community around our products.
The ideal candidate will have a passion for creative content, a deep understanding of social media trends, and a proven track record of growing social media audiences. This is an exciting opportunity to shape the online voice of a rapidly growing brand.
Key Responsibilities:
Content Creation & Strategy:
- Develop, plan, and execute a content calendar for Instagram and TikTok
- Create and edit high-quality visual content, including photos, videos, reels, stories, and graphics.
- Leverage creative storytelling to highlight product features, behind-the-scenes content, customer testimonials, and the brand’s values.
- Use data insights to continuously optimize content for maximum engagement and reach.
Community Management & Engagement:
- Engage with the community on a daily basis by responding to comments, DMs, and mentions.
- Build strong relationships with followers, brand advocates, influencers, and potential customers.
- Foster an inclusive, positive, and engaging brand voice across all social media platforms.
Social Media Growth:
- Develop strategies to organically grow followers, increase engagement, and expand the brand’s reach.
- Identify and collaborate with influencers, brand ambassadors, and partners that align with Toto’s values and goals.
- Monitor trends, challenges, and viral content to leverage opportunities to stay relevant and on-trend.
Analytics & Reporting:
- Track key metrics such as follower growth, engagement rate, and overall campaign performance.
- Analyze social media insights and data to refine strategies and improve content.
- Provide weekly/monthly reports to the marketing team on social media performance and recommend actionable insights.
Collaboration & Miscellaneous Tasks:
- Collaborate with other teams (e.g., Product, Customer Support, Sales) to ensure social media efforts align with broader business goals.
- Assist with other marketing tasks as needed, such as product launches, promotions, giveaways, and seasonal campaigns.
Requirements:
- Proven experience as a Social Media Manager, Digital Content Creator, or similar role.
- Strong knowledge of Instagram, TikTok, and other social platforms, including trends, best practices, and platform-specific features (Reels, Stories, etc.).
- Excellent content creation skills, with a portfolio or examples of previous work (photo/video editing, writing, graphic design).
- Familiarity with social media management tools (e.g., Later, Hootsuite, Buffer) and analytics tools (e.g., Google Analytics, Instagram Insights, TikTok Analytics).
- Strong understanding of branding, messaging, and customer engagement.
- Creative mindset with a passion for storytelling and staying on top of trends in the social media space.
- Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
- Excellent communication and collaboration skills.
- Bonus if you have experience with paid social campaigns or influencer marketing.
Why Toto?
- Join a rapidly growing, innovative brand in the health and wellness space.
- Work in a fun, flexible, and collaborative environment.
- Opportunity to shape the brand’s social media presence and contribute to its success.
- Competitive salary, plus benefits and perks.
- Unlimited Toto cookies!
If you're passionate about social media, creative content, and healthy snacking, we’d love to hear from you! Apply now to be part of the Toto team.
How to Apply:
Please send your resume, portfolio, and a brief video on why you think you’d be the best Social Media Manager to sydney@totofoods.co - we want to see your creative content skills!
