Marketing Automation Specialist

Meta (Facebook) • Menlo Park, CA, US • 2w ago

Lead cross-functional project teams to plan, run, and optimize campaigns across multiple channels

Automate processes and build scalable infrastructure to support the marketing organization

Report digital marketing results regularly and provide recommendations to leadership and key stakeholders

Launch email and in-product nurture campaigns, including email template setup, campaign setup, testing, scheduling, tracking, and measuring campaigns

Set up webinar programs in Salesforce Marketing Cloud, including email invitations, reminders, landing pages, and forms

Build and manipulate content with a CMS tool (e.g., Knak, Hubspot, Dreamweaver)

Measure and optimize marketing automation programs with a focus on driving engagement, efficiency, and scalability

Provide campaign-level reporting and troubleshooting on email, in-product, webinar, and marketing automation programs and provide recommendations to optimize performance

Partner with cross functional teams to optimize marketing technology infrastructure, including marketing automation tools (email marketing, lead generation, CRM integrations)