Title: Director of Marketing
About:
Flashii’s client is seeking a highly skilled and innovative Director of Marketing who will play a pivotal role in driving the company’s growth by elevating brand awareness, creating strategic partnerships, and generating demand in the defense and robotics sectors. This role is ideal for a leader who has excelled as a product marketer, thrives on building high-performing teams and crafting impactful campaigns that position the client as the go-to radio technology for drone manufacturers and robotics innovators. This role will be at the center of company’s mission to bring transformative technology to robotics platforms solving advanced problems.
Key Responsibilities:
- Develop and Execute Product Marketing Strategy: Within the first 30 days, design a multi-channel marketing strategy focused on lead generation and customer retention to position the client's company as the leading drone radio provider.
- Build a High-Performance Team: Recruit and onboard key marketing hires within the first 60 days, ensuring the team is equipped to deliver high-quality campaigns.
- Campaign Leadership: Drive the execution of monthly tentpole campaigns, including tradeshows, webinars, and co-marketing initiatives, to increase brand engagement and customer loyalty.
- ROI Tracking and Analytics: Establish CRM-based ROI tracking within the first 90 days to measure and optimize campaign effectiveness, making data-driven adjustments to marketing strategies.
- Customer Relationships: Deepen partnerships with current customers through co-marketing and strategic collaboration, ensuring retention and expanded engagement.
Qualifications:
- Technical B2B Marketing Experience: At least 8 years of experience in technical product marketing, ideally with experience in communications, robotics or unmanned systems.
- B2B Product Marketing: Successful deployment of holistic B2B marketing strategies and channels.
- Technical Aptitude: Proven ability to learn technical products and communicate them effectively to both technical and non-technical audiences.
- Leadership Skills: Experience in a senior role with direct reporting to executive leadership and proven ability to influence cross-functional teams. Proven success in leading marketing teams and creating scalable processes that enhance team output.
- Strategic Vision: Ability to align marketing strategies with broader business goals, ensuring seamless collaboration across departments.
- Analytical Expertise: Strong proficiency in leveraging data and CRM tools to guide marketing decisions and measure success.
- Creativity and Execution: Track record of ideating and delivering innovative marketing campaigns that drive tangible business results.
- Industry Knowledge: Familiarity with defense, robotics, or high-tech industries.
- Education: Bachelor’s Degree or higher
