Title: Marketing Manager
Location: Basking Ridge, NJ (Hybrid)
Duration: 12+ MonthsWhat you'll be doing...
As the Strategy & Project Management Manager you will be responsible for helping to build the Marketing Strategy, plan, and flow within the client Marketing organization to ensure targets and the organization's goals are achieved across the Business segments (Business Markets, Enterprise, and Public Sector).
The Marketing Strategy team’s role::
Support the development of a holistic cross-segment marketing view for the Organization.
Determine and align the marketing priorities for investment along with KPIs.
Work with Segment Marketing teams, CMO, and client leadership to ensure alignment on all Marketing activities.
Monitor market trends for new practices and technologies that will improve and optimize marketing performance.
Build collaboration, partnership, and support the strategic direction with Segment Marketing teams, CMO, and BU leadership.
Partner cross-functionally in client to help tell the Marketing story.
Use customer feedback to inform marketing programs and promote client satisfaction.
Provides analysis and recommendations to the marketing and content team.
Analyze sales and marketing key performance indicators to inform marketing efforts.
Ensures marketing strategies align with overall business strategy.
Align with the segment marketing teams to identify top marketing priorities for annual planning.
Regularly review and revise plans based on performance, changing market conditions and business priorities.
Individual Responsibilities:
Project Manages the client Marketing Strategy, Market Planning and Marketing Calendar process; provides guidance and oversight on the process, stakeholders and deliverables, timeline, etc.
Oversees the management of internal and external agencies and vendors for market intelligence research initiatives.
Gather and distill insights on marketing trends and technologies and competitive threats from internal and external sources to frame strategic recommendations.
Partner with business leaders to ensure their input on market dynamics, customer needs, and overall business objectives for Global Enterprise, International and Small/Medium Business segments in order to frame strategic recommendations.
Collaborate with segment marketing, CMO, product teams and cross-marketing organization to build the client Marketing Strategy, Plan, Calendar and messaging.
Collaborate with the segment marketing teams to create comprehensive marketing plans that leverage data insights and industry trends to drive market share growth, brand awareness, and lead generation.
What we’re looking for...
You'll need to have:
Bachelor’s degree in Marketing or related field or four or more years of work experience.
Six or more years of relevant work experience in marketing strategy development and execution.
Analytical and problem-solving skills with experience translating complex data into actionable insights.
Experience in developing data-driven marketing plans that achieve measurable results.
Must be a team player and able to work well with large and varied teams
Highly effective communication and presentation skills
Strong project management skills
Strong analytical skills
B2B Marketing experience
Ability to work in a fast-paced environment
Marketing Strategy Experience
Experience using Google suite (Google Slides, Gmail, Google Sheets, etc)
Even better if you have:
Telecommunications or Technology background
Experience using GenAI, Gemini
MBA
Strong understanding of marketing best practices across various channels, including digital marketing, content marketing, and lead generation.
Exceptional communication and collaboration skills, with the ability to build strong relations across highly matrixed teams and stakeholders.
Proficiency in marketing analytics and reporting tools, such as Workfront, Marketo, Demand Base, Tableau and Smartsheet.
Experience coordinating budgeting and calendaring across teams and programs.
Where you'll be working
In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager with flexibility as needed. Remote roles will be considered.
