The Head of Marketing and Communications will own and execute Printemps' brand marketing communication strategy in New York, ensuring a cohesive and integrated approach across all channels and platforms in close collaboration with the corporate office in Paris.
A visionary and hands-on leader, you will drive creativity and enthusiasm across your team, while focusing on results-driven initiatives to enhance brand visibility, customer acquisition, and retention.
You will work closely with cross-functional teams, including retail, e-commerce, PR, and merchandising, to strengthen Printemps’ presence in the luxury market in the United States. This role requires a balance of strategic thinking, creative leadership, and performance analysis to enhance customer insights and achieve key business objectives.
Essential Duties and Responsibilities
- Brand Marketing Strategy : Lead the development and execution of the brand marketing strategy for North America, ensuring alignment with business goals, target audience needs, and the broader company vision.
- Omnichannel Campaigns : Oversee the planning and implementation of marketing campaigns across all channels, including digital, retail, PR, events, and social media, ensuring seamless integration and maximum impact.
- Customer Engagement & Retention : Drive strategies to enhance customer acquisition and retention through targeted campaigns and personalized marketing efforts that strengthen brand loyalty and customer relationships.
- Market Penetration & Growth : Develop strategies to increase market share and brand awareness across the North American region, leveraging customer insights, competitive analysis, and emerging market opportunities.
- Team Leadership : Inspire and manage a cross-functional marketing team, providing clear direction and fostering a creative, results-driven environment. Collaborate with internal teams to ensure all marketing initiatives are executed effectively and on schedule.
- Budget & Performance Management : Manage the marketing budget, ensuring cost-effective allocation across initiatives. Track performance, analyze ROI, and optimize marketing efforts to maximize business impact.
- Campaign Analysis & Reporting : Lead ongoing analysis of marketing campaigns and customer insights to evaluate effectiveness and adjust strategies as needed. Provide regular reporting on KPIs, market trends, and business performance.
- Collaboration with Cross-Functional Teams : Work closely with buying, merchandising, e-commerce, PR, and creative teams to develop integrated marketing initiatives that align with product launches, store openings, and seasonal campaigns.
Education/Experience :
- 5+ years’ integrated marketing experience with a luxury brand in retail and wholesale.
- Experience creating marketing strategy and plan, alone as well as with a team.
- An established and well-connected list of contacts.
- Proven ability to manage, coach, and guide a team.
- Competent management experienced in motivating teams as well as with working with senior management.
- Must be a strong collaborator who can work effectively with key internal and external cross-functional partners.
- Highly motivated with the ability to thrive and multi-task in a fast-paced and demanding environment.
Language Ability :
- Exceptional interpersonal and communication skills, both verbal and written.
- Customer-focused attitude with high level of professionalism and ability to communicate across diverse groups of employees and departments.
- French is a plus
Reasoning Ability :
- Ability to apply common sense understanding to carry out instructions furnished in written or verbal form.
- Demonstrated experience exhibiting discretion and ability to maintain confidentiality in a working environment.
- Flexibility working with leadership and across all levels of the organization.
- Ability to use appropriate methods to handle issues in a variety of circumstances.
Printemps does not provide work authorization sponsorship for this position. Candidates must have legal authorization to work in the United States at the time of application.
Printemps provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Printemps complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company operates.
Printemps is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, please contact us at Careers@printemps.nyc
At Printemps, we work together with elegance, and we welcome all applicants for this position. We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment. You’ll experience our unique French and Luxury culture, along with our brilliant Ambassadors who will support and inspire you.
