Senior Marketing Analyst, Chat Channels

Swell Partners • Contract • New York City Metropolitan Area, US • $45 - $47 / hour • 2w ago

Senior Marketing Analyst - US Customer Growth, Chat

Company: Our client, a Fortune 100 globally recognized financial services and credit card brand (to be disclosed during process)

Job Type: 6 month contract to start

About The Team

The US Customer Growth Marketing Team strives to deliver marketing on behalf of the enterprise that makes our company essential to our Card Members; specifically, responsible for driving revenue growth from existing customers through spend and lend treatments, while ensuring we retain our best customers.

This role will help drive performance within digital dialogic (Chat) channels through defining marketing strategy, offer execution/maintenance, and channel performance monitoring. This role provides significant channel management responsibilities and is a unique opportunity to drive strong business results and future business strategy through thought leadership.

The Sr. Analyst will be responsible for leading cross functional meetings with partners across the enterprise. An ideal candidate will be interested in a balance of customer marketing, relationship management, user experiences, capabilities, and is able to learn and adapt quickly.

Key Responsibilities

Flawless execution of marketing campaigns in chat channels
Define the offer strategy in partnership with product and marketing partners
Monitor marketing campaign performance on a weekly and monthly basis
Collaborate and maintain strong relationships with key partners
Create simple yet effective digital marketing copy and user experiences for our Card Members and Customer Care Professionals
Define the future strategy of treatment opportunities and Card Member experiences in the channel
Bring new and innovative treatments and chat capabilities to market
Break down complex problems into simple parts, develop creative solutions, and make recommendations to key stakeholders

Qualifications

Bachelor’s Degree
5+ years of relevant digital marketing experience
Extreme attention to detail and accuracy with a strong sense of responsibility to themselves, colleagues, and their role
Ability to look at situations/roadblocks from different angles and articulate a clear perspective on solutions
Superior verbal and written communication skills with the ability to tailor communication style appropriately depending on the audience
Ability to build and influence internal relationships while being able to adapt to obstacles in a highly collaborative, fast paced environment
Experience implementing and ideating customer marketing strategies and ability to articulate and measure success
Strong skills within MS Excel and PowerPoint
Dialogic marketing skills preferred