Job Title: Marketing Coordinator (Lumen Field)
Department: Sales & Marketing
Reports To: Marketing Manager
FLSA Status: Full Time; Non-Exempt
Summary
Lumen Field is a bucketlist destination for sports and entertainment fans around the world. Lumen Field, which opened in 2002, is home to three professional sports teams – the NFL’s Seattle Seahawks, the MLS’ Seattle Sounders, and the NWSL’s Seattle Reign. Lumen Field and the Lumen Field Event Center host more than 300 event days per year and attract more than 2.4 million attendees annually. The venue has hosted many premier concerts, including Beyoncé, Metallica, Rolling Stones, Taylor Swift and U2, as well as international soccer matches, Supercross, corporate events, community gatherings and more. Lumen Field will also serve as a host city for the FIFA World Cup 2026.
The Lumen Field Marketing Coordinator supports campaign development, advertising, event marketing, promotions and marketing content for all aspects of Lumen Field’s campus, including the Lumen Field Event Center, WAMU Theater and The Pro Shop. Examples of marketing campaigns this role works on include concert and special event promotions, stadium tours, The Pro Shop retail collections and all aspects of event day at Lumen Field – from parking to food & beverage and more!
Reporting to the Marketing Manager, this role will require heavy coordination and collaboration with other departments to identify business needs, brainstorm creative campaigns to achieve business goals and execute across multiple channels.
Essential Duties And Responsibilities
include the following. Other duties may be assigned.
Concerts & Events
- In collaboration with event organizers and promoters, develop promotional plans and timelines for upcoming events to drive ticket sales
- Coordinate fulfillment of promotional plans and brand campaign assets with Creators, including briefing Creators on campaign objectives, collaborating with Creators to brainstorm and gather input, outlining specific assets needing to be developed, setting deadlines/expectations for deliverables and ensuring all appropriate stakeholders have reviewed and approved final assets
- Write promotional copy for a variety of campaigns and channels, such as in-venue or broadcast live reads, radio spots, video scripts, digital ads (display, social, search), social posts, email newsletters, push notifications, website landing pages and more
- Coordinate trafficking and delivery of campaign assets to stakeholders
- Develop paid media plans as needed, including outlining media mix, trafficking calendar, required creative assets and budget allocation
- Develop “Know Before You Go” event day information for fans attending concerts and special events. This includes gathering important messaging requirements from stakeholders (stadium operations, ticketing, event organizers, etc.); writing copy and working with creator teams such as email, web and design to build the final assets for publishing
- Support the Marketing Manager as the day-to-day Lumen Field Marketing point of contact for internal departments and external contacts
- Coordinate photoshoots/photographers for event coverage
Retail & Stadium
- Ensure all internal and partner assets adhere to brand guidelines
- Develop year-round promotional plans for Lumen Field programs and initiatives such as sustainability, food & beverage, “Fanovation”, stadium tours, hiring and more
- Develop an annual promotional plan to drive retail sales online and in-store year-round. This includes seasonal campaigns for holidays, NFL tentpole events, Gameday, special collections, etc.
- Write promotional copy for a variety of campaigns and channels, such as in-venue or broadcast live reads, radio spots, video scripts, digital ads (display, social, search), social posts, email newsletters, push notifications, website landing pages and more
- Help execute paid media plans, including ensuring fulfillment of creative assets, trafficking assets and submitting expenses
- Coordinate trafficking and delivery of campaign assets to stakeholders
- Support Bookings team with B2B and industry promotions of Lumen Field and its event spaces
- Coordinate with website team to update, maintain and evolve LumenField.com and WAMUtheater.com to ensure websites have the latest fan information
- Develop monthly newsletters for fans
- Serve as the day-to-day Lumen Field Marketing point of contact for key tenants such as Seattle Sounders FC and Seattle Reign. Collaborate on plans to support and amplify their Gameday / Lumen Field messaging
- Coordinate with Fanatics on ProShop.Seahawks.com e-commerce campaigns
- Coordinate and execute photoshoots for campaigns
Administrative
- Provide weekly status updates on upcoming, in-progress and recently completed projects and campaigns, including clearly communicating when projects are at risk
- Ensure all necessary information is entered into company’s project management system for tracking and coordination across departments
- Ensure expenses are properly tracked, in-budget and submitted for timely payment
- Recap and report out on results of campaigns
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION And/or EXPERIENCE
- Bachelor’s degree in Marketing or related field, preferred but not required
- 1-2 years of prior experience in entertainment, sports or facility marketing
- Familiarity with Adobe Suite including Photoshop and Illustrator
- Strong copy-writing and creative ideation skills are required
- Must have good communication and time management skills
- Familiarity with Microsoft PowerPoint, Outlook and Excel is preferred
- Ability to work irregular hours occasionally based on event and announcement schedules
LANGUAGE SKILLS
- Must have strong verbal and written communication skills
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- The employee may need to lift 20 pounds or more
- At times, this job may require many hours of sitting, standing and walking including events and on Gameday
COMPENSATION AND BENEFITS
The hourly rate range for this position is
: $26.00 - $30.00
The hourly rate applies to the current posting. The posted hourly rate may vary based on key factors including, but not limited to, education, job-related knowledge, experience and skill set.
We offer excellent benefits, please view here: https://www.seahawks.com/about/employment/benefits
Company: FGI
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