Marketing Director
FT/Direct Hire
Contemporary Fashion Apparel
3-4 days onsite in Burbank, CA
Our client is a Contemporary Apparel brand looking for a standout Marketing Director to join their team.
Marketing Director Overview:
As the Marketing Director, you will manage all aspects of Brand and Wholesale Marketing. You will partner with the Director of Digital and be responsible for developing strategic marketing plans to drive awareness and growth.
Marketing Director Responsibilities:
• Oversee and manage overall Brand and Marketing strategy including seasonal collaborations and partnerships, advertising initiatives, activations, catalog / direct mail initiatives, partnerships and special projects.
• Support website and paid strategy with Ecomm team
• Develop collaborations and opportunities with partners - i.e. stylists and creators.
• Oversee and lead Wholesale marketing and visual merchandising execution at Retail
• Partner with Art Director and Graphic Designer on photo shoot concepts and marketing campaign ideas each season
• Management and execution of all Brand, Wholesale, Off Price and Licensee Decks
• Manage PR agency and works with team to lead PR initiatives and strategy
• Oversee Copy Direction/ Brand Voice
• Oversee Social/ Influencer Programs
Marketing Director Qualifications:
• 10-15+ years’ Brand Marketing experience
• Enthusiastic leader, experience managing a team and providing marketing direction
• Experience creating and executing 360 marketing plans that drove measurable improvements in awareness and new customer growth
