Company Overview:
“Con Ganas” – With Passion. With Purpose. With Desire.
Con Ganas is more than a creative development company; it’s a movement. Driven by a holistic approach to storytelling, collaboration, and personal growth. We draw inspiration from the richness and diversity of Latino cultures, guided by a deep commitment to purpose, authenticity, and unity. At Con Ganas, we believe that creating impactful work begins with nurturing the whole person—fostering an environment where creativity, well-being, and self-discovery go hand in hand.
The word “ganas” embodies more than drive; it’s a call to live and work with heart and determination. We infuse that spirit into everything we do, encouraging our team members and partners to bring their whole selves to their work. Con Ganas supports each person’s journey, offering retreats and resources for mental, emotional, and creative development. We believe that grounded, healthy individuals are empowered to create truly transformative stories that connect with audiences worldwide.
Our culture is centered on unity, transparency and inclusivity—building bridges across diverse experiences and backgrounds to create a shared vision. By bringing together creatives, athletes, and entertainers, we craft stories that highlight universal struggles, dreams, and triumphs, reflecting the depth and beauty of Latino communities in ways that resonate globally. At Con Ganas, we emphasize creating accessible, relatable content that fosters connection and compassion, inviting audiences to see themselves in the stories we tell.
As a company, Con Ganas is committed to giving back and creating pathways for the next generation of creatives. Through mentorship, community outreach, and inclusive initiatives, we aim to uplift and amplify underrepresented voices, inspiring unity and understanding across cultures. Our team is driven by respect, integrity, and the shared goal of making a meaningful impact.
Role Summary:
The Head of Marketing / Branding will develop campaigns that promote Con Ganas not just as a company but as a movement that champions personal transformation, holistic growth, and culturally resonant storytelling. You will build brand loyalty through messaging that emphasizes empowerment, creativity, and connection, positioning Con Ganas as a leader in crowd pleasing, purpose-driven entertainment.
Responsibilities:
- Design marketing strategies that communicate Con Ganas’ unique value as a company at the intersection of entertainment and personal growth.
- Oversee digital and content marketing, focusing on platforms that align with Con Ganas’ mission.
- Work with the coaching/retreats team to promote wellness and personal development events as part of the brand’s ethos.
- Build and nurture relationships with influencers, brand partners, and like-minded organizations that share Con Ganas’ holistic vision.
- Analyze data and audience insights to refine messaging and amplify brand impact.
Qualifications:
- Proven experience in marketing, ideally within entertainment or wellness industries.
- A strategic thinker with expertise in branding and storytelling.
- Ability to blend commercial strategies with purpose-driven messaging.
- Commitment to fostering and communicating Con Ganas’ mission of holistic growth and empowerment.
