Summary
Job Summary: The Digital Marketing Coordinator will have the opportunity to support the Digital marketing team across Email, SMS, Paid Media, Direct Mail and other key marketing initiatives
Essential Duties And Responsibilities
- Assist Sr. CRM Manager and Global Director of Digital Marketing in managing key Email, SMS and Paid Social/Paid Media projects, asset requests, creative briefs and marketing calendars.
- Support Sr. CRM Manager in execution of email and SMS plans, as well as targeted, journey-based marketing campaigns to drive sales and conversion.
- Support Global Director of Digital Marketing in asset requests, creative briefs and agency hand-offs for paid social/paid media campaigns.
- General task and project management for Email, SMS, Paid Social and other creative needs as assigned.
- Monitor and analyze competitors and other retailers to stay up-to-date on best practices and online trends. Deliver and present competitor analysis requests as needed.
- Participate in the brainstorming, planning, development, and execution of Email/SMS and paid marketing programs.
- Assist in cross-functional coordination with the site merchants, creative and eCom team to confirm marketing content is accurate and aligns with email, paid and site experience
- Miscellaneous reporting and measurement, inclusive of monitoring Email campaign results such as open rates, click-through rates and unsubscribe rates to maintain and adjust our best practices and benchmarks in partnership with Sr. CRM Manager.
- Help to maintain a content and template library for top performing Emails, Paid Social Ads and other brand touchpoints.
- Assist with additional channel marketing programs as needed.
Qualifications:
- 2+ years of marketing / digital marketing experience. Exposure to CRM and/or Paid Media preferred.
- Asana, Klaviyo and Attentive platform experience is a plus.
- Excellent written and verbal communication skills required. The ability to provide clear creative guidance and feedback, communication of timelines and other need to cross-functional partners is a critical part of this role.
- Demonstrated project management skills. Ability to work in a fast-paced environment and accelerate multiple projects simultaneously while remaining detail-oriented and deadline-driven.
- Strong analytical marketing orientation. Understanding of basic marketing KPIs.
- Team player with strong interpersonal skills. Able to interact professionally with all levels of management, brand partners and outside vendors. Able to mobilize others to achieve results.
- Bachelors Degree in Marketing, Business, or similar area preferred.
Requirements:
- Sit for long periods of time
- Advanced organizational skills and communication skills
- Office Environment experience
Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently. Continued employment remains on an "at-will" basis.
This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws.
