Responsibilities
About Us
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact-for ourselves, our company, and the users we serve. Join us.
About the Team
At TikTok, our mission is to inspire creativity and bring joy. The Global Business Solutions, SMB Marketing Team's purpose is to make TikTok the most relevant growth platform for small, medium, and mid-market Growth businesses, providing education, guidance, and showcasing success. As part of the Global SMB Team, the SMB Marketing Team works in close collaboration with the SMB Sales and SMB Product teams, becoming the champions of SMB audiences, continually optimizing performance-driven messaging strategies and customer journeys. We are creative entrepreneurs at heart, ready to dig in and capitalize on the potential and opportunities of the platform and its creative community.
About the Role
The ideal candidate will develop and implement effective marketing campaigns across multiple channels to attract new advertisers to TikTok Ads Manager, while improving the awareness and consideration of TikTok Commerce and Non-commerce Ad solutions. You'll create engaging content and compelling ad creatives that address the specific needs of small, medium, and mid-sized businesses. Your goal is to educate these businesses about TikTok's advertising solutions and convince them to start spending on platform advertising.
Responsibilities
Campaign Strategy and Execution:
- Develop innovative campaign concepts that resonate with SMB audiences and drive significant growth.
- Build and own complex timelines and projects, managing them to be on time and quality
- Work with Vertical Strategists, Marketing Solutions, Growth, Sales and Product to combine insights, business needs and product solutions to develop compelling and data-driven ideas that will propel priority vertical new acquisition
- Leverage 3rd party validators and stories to drive trust with potential small, medium, and mid-sized advertisers
- Build and oversee the development of compelling creative assets, including video ads, banners, audio, OOH and more, in collaboration with SMB Growth and an external agency.
Campaign Research, Insights and Reporting:
- Conduct concept testing and research with core audiences to validate campaign concepts and ensure they resonate with the target audience.
- Conduct A/B tests to optimize campaign elements, such as ad copy, visuals, and targeting, to maximize performance.
- Work with Data Science and other internal teams to determine best-in-class measurement approaches to validate campaign revenue incrementality.
- Collaborate with analytics teams to uncover valuable insights from campaign data and use these insights to inform future strategies.
Cross-Functional Collaboration:
- SMB Growth Team: Partner with the SMB Growth team to align campaign goals and ensure seamless execution.
- Collaborate with internal marketing, comms, growth teams to develop amplification plans across various owned and earned media channels.
- Manage relationships with external agencies to ensure timely delivery of high-quality creative assets.
- Present campaign proposals and performance reports for leadership, effectively communicating key insights and recommendations.
Innovation and Continuous Improvement:
- Explore new and emerging marketing channels and tactics to drive advertiser growth, with the ability to build business cases to sell in the "why" behind these channels.
- Continuously analyze campaign performance and make data-driven adjustments to improve results.
What We Value in this Role (Aligned to our ByteStyles):
- Aim for the Highest: A blend of strategic and analytical thinking and creative execution who can wear multiple hats and get things done. Insist on high standards and don't just get the job done, execute with excellence. Take calculated risks for bigger gains, with a focus on return on investment.
- Stay Agile: Someone who adapts to changing priorities and embraces new challenges. Shows patience and resilience in the face of short-term fluctuations. Pursues efficiency and simplicity to execute quickly.
- Entrepreneurial Mindset: Focus on achieving goals, not relying on past experiences from companies with rigid structures.
Qualifications
Minimum Qualifications
- Minimum 4 years of experience in building acquisition creative campaigns and consideration.
- A deep understanding of the Small, Medium & Mid-market Growth industries and products.
- Outstanding executive presence and communication skills, with demonstrated ability to engage C-level executives.
- Storyteller with experience communicating the benefits of digital marketing to potential clients at scale.
- Expert in digital advertising, understanding of ad technology and what works on various online and offline media channels.
- Must be able to foster executive relationships with genuine interest in customers’ success.
Preferred Qualifications
- Growth mindset, eager to learn, with ego in check.
- Understanding of ad tech.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2 .
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $91000 - $165000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
