Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Role and Responsibilities
The Brand Marketing Team leads the development, evolution and expression of the IBM brand –bringing it to life through the creation of end-to-end advertising campaigns that drive engagement and brand equity for IBM.
The role involves working closely with agency partners, internal stakeholders and cross-functional teams to enable the development of globally relevant creative and ensure alignment to the company-wide business and marketing objectives.
The role requires a firm grasp on creative strategy and planning across paid, owned and earned media, as well as a solid understanding of the advertising industry, rich storytelling techniques and agency management to enable the team to raise the creative bar and drive positive perception for the IBM brand.
IBM is looking for a Brand Manager, Brand Marketing to help build brand relevance through advertising. Responsibilities may include:
- Partner closely with media, brand, product marketing, sales, communications and other cross-functional teams
- Guide the development of an integrated approach to campaign planning
- Define the creative rotation and audience journey across the integrated campaign
- Consult on the localization of assets around the world
- Consult on the development of lower funnel creative assets
- Contribute to the development of brand guidelines
Required Technical and Professional Expertise
- 7+ years experience in marketing or advertising
- Experience at an advertising agency or with agency management
- Growth mindset with an appetite to experiment, fail fast in the spirit of ongoing learning and improvement
- Ability to problem solve, pivot and provide transparent communication in a fast-paced work environment
- Strong written and verbal communication skills, with rigor around attention to detail
- Extremely strong organizational skills
- Intellectual curiosity and the desire to learn technical topics
- Collaborative, team player mentality with a passion for process improvement
- Ability to translate feedback across stakeholders into directional guidance for agency partners
- Ability to foster collaborative, long-term thinking that drives unification across multiple stakeholder groups.
Preferred Technical And Professional Expertise
- Large public company or agency experience supporting large public company clients preferred
- Experience working with highly matrixed organizations
- Experience managing global campaigns
About Business Unit
IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
Your Life @ IBM
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
About IBM
IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
Location Statement
IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:
- Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being.
- Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs.
- Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law.
- Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals.
- Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences
The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.
This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.
We consider qualified applicants with criminal histories, consistent with applicable law.
IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.
Being You @ IBM
IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
