Job Summary/Purpose
The Ecommerce Operations Analyst (and/or Manager) is a key partner in our Digital team responsible for further developing and shaping our rapidly growing Ecommerce business for Prada Americas. This is an integral role in the execution of activities aimed at but not limited to the areas of Ecommerce optimization, platform evolution, and E-merchandising site improvements in coordination with our HQ and local E-Merchandising teams. The Ecommerce Operations Analyst must be passionate about turning data into actionable insights, while consistently developing and enhancing our digital analysis took kits, whilst consistently driving improved performance and metrics as it relates to sales and digital experience.
Responsibilities:
- Manage the digital performance, insights & analytics tools & techniques to model scenarios and predict future sales in effort to shape the strategic direction of our local ecommerce efforts
- Analyze daily, weekly, monthly and annual sales data to identify trends, patterns, and opportunities for sales growth in partnership with E-merchandising teams
- Develop and maintain dashboards and reporting that provide insights into inventory/sku levels, sales performance, and customer engagement, retention, traffic, conversion rates, average order value, etc,
- Manage digital merchandising and product catalog for Prada Americas Ecommerce
- Provide guidance on local best practices for email marketing and recommend new programs to build email traffic and customer loyalty
- Coordinate with cross-functional departments on email marketing, copy and targeting strategies
- Partner with the client services and order management team to resolve order issues and client inquiries; in addition to support the Client Services team with opportunities for product training, selling tools and other training initiatives
- Investigate and resolve any discrepancies in sales or inventory data, ensuring accuracy in reporting and decision-making processes.
- Stay updated with the latest trends in ecommerce and data analysis methodologies, applying best practices to improve our operations
- Contribute to new technology backend developments and support operations:
- Raise and follow functional errors on the website
- Support the development of proposals for front/back end technology to enhance the client experience across the website and through client services
- Coordinate and implement updates to policies, procedures and workflows for operations, logistics, and legal
- Remain highly in tune with the competitor market and new technologies to provide recommendations to achieve leadership in the digital space
- Collaborate to develop the business via strong partnerships with local and HQ digital teams, merchandising, marketing, IT, retail operations, finance, analytics and logistics teams
- Support the execution of activities related to 3rd party channels as needed
- Manage local rollout of projects driven by HQ e-commerce operations manager as needed providing key project updates to local teams
- Ensure logistics operating procedures and quality checks are in compliance with 3PLs
Requirements
- Bachelor’s Degree with a preferred focus in Ecommerce, Business Administration, MIS, Marketing and/or Digital Marketing
- Minimum of 3-5+ years’ experience in Digital/E-commerce, Ecommerce Consulting, Retail or Digital Performance and or Excellence, or as an IT Data/Operations Analyst
- Passion for digital and exploring new technologies, with a luxury sensibility of the luxury market and depth of knowledge as it relates to competitive and cutting edge technologies
- Excellent analytical skills and ability to translate data into key insights & actionable strategies and business plans
- Prior experience with seasonal product merchandising, digital merchandising, digital platform operations and web analytics required
- Experience with Qlik, PowerBI, and Adobe PIM required plus
- Advanced proficiency in Microsoft Excel and PowerPoint
- Prior experience with SAP required
- Exceptional communication and collaboration skills
- Highly organized, proactive, and detail oriented
The annual salary range for this position may vary from $85,000 - $120,000, and if applicable, may be eligible for bonuses and other incentive opportunities. The rate of pay offered may vary based on job-related knowledge, skills, and experience.
