AG Jeans is seeking an experienced and dynamic Brand Marketing Manager to join our team and play a key role in shaping and amplifying our brand identity within the fashion and apparel industry. Reporting directly to the Director of Brand Marketing and Ecommerce, this position will be responsible for developing and executing brand marketing strategies, with a strong emphasis on media partnerships, campaign planning, and brand visibility. The ideal candidate will possess a robust understanding of brand marketing within the fashion sector, demonstrating an ability to craft compelling campaigns, build strategic partnerships, and drive brand growth.
This is a full-time, on-site role based at our corporate headquarters in Los Angeles, CA. This position is not available for remote or hybrid work.
Key Responsibilities:
Campaign Planning and Execution:
- Develop and manage end-to-end brand marketing campaigns that align with AG Jeans’ brand vision, positioning, and business objectives.
- Oversee campaign planning, including timelines, budgets, creative direction, and execution across all media channels.
- Collaborate with cross-functional teams (creative, digital marketing, ecommerce, and merchandising) to ensure seamless integration of campaigns across all touchpoints.
Media Partnerships and Brand Collaborations:
- Identify, negotiate, and manage media partnerships and collaborations that enhance brand visibility and reach target audiences effectively.
- Build and maintain relationships with key media partners, influencers, and brand ambassadors to amplify campaign impact and engage AG Jeans’ customer base.
- Evaluate and analyze partnership performance, leveraging data to optimize future campaigns and media investments.
Public Relations Support:
- Support PR efforts to ensure that brand campaigns and initiatives receive maximum exposure in relevant fashion publications, media outlets, and industry events.
- Work with internal and external PR teams to align messaging and strategy with broader brand marketing initiatives.
Social Media Strategy Support:
- Collaborate with the social media team to ensure brand campaigns and messaging are effectively represented across social platforms.
- Provide strategic direction for social media content that complements brand campaigns, focusing on storytelling and engagement.
Market and Trend Analysis:
- Stay up-to-date with industry trends, competitor activities, and customer preferences to inform strategic decisions.
- Analyze campaign performance and market trends to adjust strategies as necessary and maximize ROI.
Brand Consistency and Integrity:
- Ensure that all brand marketing activities adhere to AG Jeans’ brand standards, maintaining a cohesive and consistent brand image across all platforms and partnerships.
- Act as a brand guardian, ensuring that messaging, creative assets, and visual identity reflect the AG Jeans ethos and resonate with our audience.
Team Leadership and Collaboration:
- Mentor and guide junior team members, fostering a collaborative and productive work environment.
- Actively participate in cross-departmental meetings to ensure brand alignment and communication across marketing, ecommerce, and creative teams.
Qualifications:
Education & Experience:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 5-10 years of experience in brand marketing within the fashion or apparel industry, with a strong focus on media partnerships and campaign planning.
- Proven track record in managing successful brand campaigns and strategic partnerships that drive brand growth and visibility.
Skills:
- Deep understanding of brand marketing principles, with expertise in media partnerships and a firm grasp of public relations and social media marketing.
- Exceptional project management skills with the ability to oversee multiple campaigns and partnerships simultaneously.
- Excellent communication, negotiation, and relationship-building skills.
- Proficient in campaign performance analysis and media metrics, with a data-driven approach to decision-making.
- Strong creative sensibility, with an eye for compelling and brand-aligned visual and written content.
Industry Knowledge:
- Thorough understanding of the fashion and apparel industry, including key players, trends, and competitive landscape.
- Familiarity with relevant media outlets, influencers, and industry events that align with AG Jeans’ brand positioning.
Technical Proficiency:
- Proficient in Microsoft Office Suite (Excel, PowerPoint, Word), as well as marketing tools and platforms relevant to campaign planning and analysis (Canva, Photoshop, InDesign, Figma, etc.).
- Experience with PR tools and social media platforms to coordinate and track campaign effectiveness.
