Job Opportunity: Head of Growth Marketing at New Brew
We are seeking an exceptionally ambitious, results-driven Head of Growth Marketing to join our fast-growing company with the primary objective of bringing our brand to new customers. This role will focus on driving customer acquisition through Direct-to-Consumer (DTC) strategies, leveraging innovative and data-driven approaches to reach untapped audiences and deliver measurable growth. Operating in a highly regulated space, the ideal candidate will be a strategic thinker who can balance creativity with compliance. We are looking for someone with a passion for building brands, a hunger for tackling challenging problems, and the drive to make a significant impact.
About New Brew
At New Brew, we’re on a mission to transform how people drink by offering innovative, functional beverages that deliver real, tangible benefits. As pioneers in the alcohol-alternative space, we’ve built a loyal customer base and are expanding rapidly across both online and retail channels. Join us as we redefine the beverage landscape and bring New Brew to an even wider audience.
Position Overview
The Head of Growth Marketing will drive New Brew’s customer acquisition, retention, and revenue growth through data-driven marketing strategies. This role will focus on scaling our DTC online sales while also supporting growth in retail and wholesale channels. As a key member of our leadership team, you will own the marketing funnel, from top-of-funnel awareness to conversion, and work collaboratively to align digital and offline marketing strategies.
An understanding and appreciation for the nuances and challenges involved in marketing a regulated product is essential. This includes navigating compliance requirements and effectively positioning New Brew as a leader in the alternative beverage space.
Key Responsibilities
DTC Marketing Strategy
- Lead and execute performance marketing strategies across key platforms (Shopify, Meta Ads, Google Ads, Omnisend).
- Develop and optimize PPC strategies, including paid search, paid social, and retargeting campaigns.
- Drive email marketing, SMS campaigns, and subscription-based initiatives to boost customer retention and lifetime value (LTV).
- Manage relationships with agency partners to ensure goals are met.
Growth Analytics and Optimization
- Leverage tools like Google Analytics, Shopify, and other data platforms to measure performance, track key metrics (CAC, LTV, ROAS), and identify areas for optimization.
- Use data to analyze customer behavior and campaign performance, refining strategies to maximize ROI.
- Develop dashboards and reporting mechanisms to communicate insights and results effectively to stakeholders.
Retail and Wholesale Growth
- Collaborate with the sales team to align online and offline growth strategies, driving foot traffic and building partnerships with retailers.
- Leverage data insights to target new customers and optimize retail marketing efforts.
Brand and Content Development
- Work closely with creative teams to produce high-converting ad creatives, engaging content, and impactful brand campaigns.
- Ensure consistency in messaging across all channels while amplifying New Brew’s unique value proposition.
Partnerships and Innovation
- Identify and manage partnerships with agencies, influencers, and complementary brands to expand reach and engagement.
- Stay ahead of trends in functional beverages, regulated products, and e-commerce to drive innovation.
Qualifications
- 7+ years of experience in growth marketing, with a proven track record in scaling DTC sales for consumer packaged goods (CPG) brands (beverage industry experience preferred).
- Deep expertise in digital marketing, including Shopify, Google Ads, Meta Ads, and Google Analytics.
- Strong understanding of performance marketing metrics (CAC, LTV, ROAS) and the ability to optimize based on data insights.
- Demonstrated success in managing multi-channel campaigns across digital and offline platforms.
- Experience in PPC management, email/SMS marketing, and subscription models.
- Familiarity with the unique challenges of marketing a regulated product, including compliance and communication nuances.
- Exceptional leadership and collaboration skills, with the ability to work cross-functionally across teams.
- Passion for innovative, disruptive, or functional products.
Why Join New Brew?
At New Brew, you’ll be part of a dynamic and inclusive team that’s passionate about innovation and growth. We offer:
- Highly competitive compensation and benefits package.
- A fast-paced startup environment with room for creativity and autonomy.
- The opportunity to shape the future of a trailblazing brand in the alternative beverage space.
How to Apply
Please submit your resume and a cover letter detailing your relevant experience and why you’re the ideal candidate for the Head of Growth Marketing position at New Brew.
