ABC Entertainment and Disney Television Studios is hiring a Marketing Strategy Specialist to join the team to support the day-to-day operations and execution of launch and sustain campaign strategies for its content across its owned linear network, Disney streaming, and third-party platforms. This individual will be responsible for creating and updating key marketing documents and managing systems and resources to aid the team and advance campaign planning. The successful candidate will exude a positive outlook, be adaptable, and exhibit an eagerness to learn. They must be able to efficiently embrace a workload with changing deadlines and multiple priorities while collaborating with multiple departments. The candidate must have a solid knowledge of the entertainment landscape across both broadcast and streaming.
Responsibilities:
- Contribute to marketing strategy development and campaign planning process.
- Be a resource by reading scripts, watching cuts, understanding production schedules, and sharing updates with the team leads.
- Input, route, and update internal marketing strategy documents and disseminate them to the larger team.
- Conduct ongoing industry and audience analysis of competitive brands and marketing trends.
- Create Keynote and Google Slide presentations, including 360 marketing campaign decks.
- Compose and maintain calendars, grids, and one-sheets regularly.
- Liaise with multiple teams across the company.
- Build and maintain sustainable relationships with internal and external stakeholders.
- Partner with internal and external creative and marketing counterparts on asset requests, creation, and delivery.
- Assist in drafting consumer-facing boilerplate messaging and copy.
- Support the team with daily workflow, projects, and priorities.
- Develop an overall knowledge and understanding of marketing priorities and deliverables to effectively track campaign milestones and deadlines.
- Schedule meetings and presentations.
- Assemble meeting agendas, manage meeting invites, and recap/distribute meeting notes.
- Manage Google Drive, BOX & PIX list, access, uploads, and be responsible for sharing the information with stakeholders.
Basic Qualifications:
- 2+ years’ experience in a transferable role
- Expertise in Keynote, Microsoft Office, and Google Workspace
- Mac proficient
- Intermediate knowledge of marketing mix, principles, and metrics
- Exceptional communication and writing skills
- Ability to work in a fast-paced environment while demonstrating the ability to juggle multiple tasks concurrently
Preferred Qualifications:
- 3+ years’ experience in a transferable role
- Experience at a direct-to-consumer, marketing agency, or entertainment company
Preferred Education:
- Bachelor’s degree or equivalent work experience
The hiring range for this position in Burbank, CA is $64,300 to $86,200 per year based on a 40 hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
