Job Title: Social Media Strategist
Client Location: Hybrid in LA, Austin or Seattle
Starting: ASAP
Salary/Pay Rate: $30-34/hr + benefits
Firm, non-negotiable: Yes
Duration: 6 months
Job Description:
Our client is seeking a Social Media Strategist to join their team in LA, Austin or Seattle. This is a hybrid opportunity and will report onsite 2-3 days a week.
Responsibilities:
- Assist in developing social channel strategies driven by purpose and impact
- Partner with global social media team members to implement holistic vision for social media’s role in amplifying brand and messaging aligned to business goals
- Create strategic social briefs with content lead to deliver clear guidelines for campaign and communication priorities for brand marketing, partnerships, and creative teams
- Deliver day-to-day implementation of the social media strategy and BAU content across platforms (e.g., Meta, TikTok, YouTube, X, etc.) to build stronger social communities
- Supervise content calendars, publishing, and community management
- Monitor brand reputation and work closely with crisis communication response team and customer service teams
- Advocate brand visual identity and tone of social to create consistency across social for brand globally
- Stay up-to-date on the latest on pop-culture, social media trends, and identify opportunities to leverage new platforms and features
- Analyze social media performance metrics and social media listening to make data-informed recommendations
- Provide council to paid boosting social campaign performance, identifying areas for improvement and reporting on key results
- Track social media budget spending, ensure budgeted resources match priorities and resources effectively
- Collaborate cross-functionally with partners to deliver on shared goals
Must-haves:
- One-team, “we” language that is driven by positive intent and collaboration
- Stay’s up-to-date on pop-culture, social media trend, and platform features to recommend opportunities proactively
- Curiosity or willingness to try and test new tactics
- In-depth knowledge of major social media platforms and best practices, including paid boosting advertising strategies, and campaign and community management
- Ability to work independently and take ownership of projects, while also collaborating effectively with teams across different regions
- Strong understanding of social media analytics and reporting tools, with the ability to translate data insights into actionable strategies
- A strategic thinker with the ability to develop and execute complex plans
The target hiring compensation range for this role is $30 to $34/hr an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.
