Overview
We’re excited to be looking for a Design Director to join our team in Brooklyn, NY to lead graphic design and art direction at Brooklinen, a beloved soft home essentials brand. You will lead concepting through execution as both “coach and player,” for all brand, digital product, campaign, and evergreen creative assets. You will play a major role in shaping our brand as it enters its next phase of growth.
This role is perfect for you if you are passionate about cultivating a culture of creative excellence and working with an experienced VP Creative and Marketing Leadership team to get there; if you have deep experience in and passion for graphic design and photo art direction; you get energy from being a creative leader; and you love partnering across teams to develop the most powerful brand and product storytelling.
What You’ll Do
- Inspire excellence, brand recognition, and brand relevance through quality creative work, partnering with Copy Director and the VP of Creative to provide direction and constructive feedback on creative assets.
- Lead with passion and compassion, guiding art team in a way that both meets a standard of creative excellence and provides the team with growth opportunities.
- Collaborate with Brand, Growth, Retail, Ecom, Merchandising, and Marketing Operations teams to interpret briefs with clarity and build impactful presentations to align on creative & design concepts and execution — as well as identify best resources from the team and externally dependent on project needs.
- Participate in cross-functional briefing and status meetings with teams and be able to monitor the progress of projects in partnership with the Marketing Operations team.
- With the VP Creative and Marketing Operations team, ensure that work meets creative standards of excellence, reflects brand standards, is on budget and deadline, and that ideas are as relevant and successful in reality as they are in concept.
- Lead creation, execution, and evolution of Brand Guidelines.
- Keep up with industry trends and innovations.
- Have fun. At Brooklinen, we take our brand seriously rather than ourselves. Build a culture of fun and creativity amongst your team and with cross-functional partners.
We're Looking For Someone Who Brings
- 10+ years of experience in design and art direction; Experience working in an in-house Creative team
- Deep expertise and background in Graphic Design and Art Direction and a passion for leading these two areas within a brand
- A strong portfolio that demonstrates a high standard of excellence, originality, leadership experience, and multidisciplinary thinking.
- Solid understanding of balancing creative leadership with business objectives and priorities.
- Deep understanding of and experience in the creative process and how to evaluate output in design and art direction.
- Experience partnering with Copy/Content teams to form a visual-verbal union in concepting and execution with the goal of excellent brand and product storytelling.
- Experience working cross-functionally across channels and mediums.
- Savviness in production knowledge and working with photographers, videographers, directors, production and post-production teams.
- Ideally, you have experience in the home space.
- Nice to have: experience at a growing DTC-founded company.
Compensation & Benefits
At Brooklinen, we’re committed to providing a competitive total compensation package—grounded in market data that considers our size, stage, industry, and location. For this role, the base salary range is between $150,000 and $170,000 with a 15% target bonus.
Beyond base salary, we offer a comprehensive set of benefits designed to support the well-being, growth, and balance of our team.
Our benefits & perks include:
- Our benefits & perks include:
- Health Benefits: We contribute generously (even up to 100% for employee-only coverage) toward our employees' medical, dental and vision premiums.
- Fertility Support: We provide financial support for every fertility and family-building journey.
- Retirement Savings: A 401K plan with a 4% company match helps you build for the future.
- Commuter Benefits: Pre-tax commuter benefits help cover the costs of getting to and from the office.
- Product Discount and Allowance: Enjoy a 40% discount on Brooklinen products and a 25% discount for friends & family, plus a bi-annual product allowance.
- Wellness Support: Free memberships to One Medical and Talkspace provide health and mental wellness support.
- We also offer a flexible wellness & lifestyle $1,000 reimbursement through Joon.
- Parental Leave: All new parents receive 14 weeks of fully paid parental leave.
- Year-Long Summer Fridays: We wrap up at 3 pm every Friday, all year long.
- Vacation: Start with 20 days of vacation per year (pro-rated by start date). After five years with us, you’ll enjoy 25 days of vacation annually.
- Sabbatical: At your five-year anniversary, take a fully paid, one-month sabbatical.
- Hybrid Schedule: Our HQ team works in the office two days a week (between Tuesday and Thursday), with three days remote. Our office is open and inviting—come in as often as you like!
- Remote Work Weeks: Enjoy additional flexibility with remote weeks, including Thanksgiving week, the last week of December, and up to four additional remote weeks per year, with manager approval.
- Equity: Our HQ team receives competitive equity grants, and we’d be happy to share more details about valuing this part of compensation during the interview process.
Why join us?
At our core, we’re a team that values authenticity, passion, and genuine connection. We’ve cultivated a culture where friendly, welcoming, and driven people thrive together—fueling an environment that’s collaborative and refreshingly low-ego. We’re strong believers that the people you work with can make or break a job, so we go to great lengths to protect this amazing culture.
We believe in balancing hard work with personal well-being. Here, recharging isn’t just encouraged; it’s essential. Our workday kicks off at 10 am, we’re serious about taking vacations, and we wrap up by 3 pm on “Summer Fridays” all year long. Hanging out with teammates is just as important as unplugging to get a great night’s sleep.
Growth is in our DNA. As our company expands, we’re committed to creating exciting opportunities for our talented team members to grow, collaborate, and make a meaningful impact.
Hybrid work? Absolutely. We’re proud of our flexible HQ schedule—which is currently two days in the office, and three days remote—to support work-life balance.
But don’t just take our word for it! Our commitment to our team has earned us recognition from LinkedIn Top Startups, Inc.’s Best Workplaces, and Forbes Best Startup Employers in America in recent years. We’re just getting started, and we’d love for you to be a part of this next chapter.
Everyone is welcome at Brooklinen. We’re passionate about building a team that reflects the diversity of our community and creating an environment where our differences are celebrated.
About Brooklinen
Brooklinen, one of the largest soft good DTC brands in the US, was founded in 2014 with one goal in mind: To create happiness at home with products that are made to be lived in.
While you may have heard of us as “The Internet’s Favorite Sheets,” ten years later, we’re so much more than that. We design with the modern bedroom in mind – a place full of life, where people can authentically show up as themselves - all with products made for comfort and ease. And to make good on the promise of value, Brooklinen creates all of our products with the best quality, at the best price. Our premium soft goods are available online and throughout the country at our eight retail locations.
Our products are that good. But don’t take it from us alone: Our assortment of sheets, towels, and more have received over 100,000 5-star reviews and been awarded many times over by industry tastemakers like Architectural Digest, Good Housekeeping, The New York Times’ Wirecutter, and many more.
Note for recruiting agencies: We oversee our hiring internally, and we kindly ask that recruitment agencies refrain from sending us unsolicited resumes unless we have a pre-existing agreement for a particular role. We’re excited about welcoming all applicants who are interested in joining our team to apply directly!
