The Training team, part of Nike Brand Creative, touches all athletes, across sport performance and culture. We are problem-solvers and storytellers, combining strong critical thinking with best-in-class craft when it comes to creative execution. We use the power of Nike to create impact with our consumers around the world. We are an end-to-end team that works both in agile and future concepts. We make athlete* dreams real.
Who Are We Looking For?
We are looking for a Narrative Lead to combine their experience, problem solving abilities, and cultural relevance to help build and support the future of the Nike Training Creative team. Narrative Leads are outstanding teammates, passionate about creating sharp storytelling, ensuring creative integrity, and executing to a high standard. They work under the direction of the Narrative Director and Sr. Creative Director and work alongside producers and designers to craft outstanding creative. They can work across several projects at the same time, always working against long-term themes and seasonal strategy. They deliver creative concepts, manifestos, athlete* storytelling and creative messaging across all channels, working collaboratively with Narrative, Art Directors and Designers to help shape their concepts.
What Will You Work On?
- Help shape long-term and seasonal creative concepts in partnership with the Brand Narrative team and Art Direction teams
- Deliver best-in-class brand storytelling, with deliverables ranging from manifestos and social content, to digital campaign content, headlines, and scriptwriting
- Ensure our content meets and exceeds the highest standards: always on-brand, culturally aware, sport-authentic, platform right, distinctive and engaging
- Work strategically to drive brand awareness and deliver strong engagement through creative deliverables
- Keep up to date with emerging trends in sports, design, culture, (social)media, and technology as relevant to Nike and the writing team
- Partner effectively across teams and dimensions—social, art direction, digital design, styling, photography, production, post-production, and marketing—throughout the creative process
- Ensure all projects are well-planned, creatively exceptional, and delivered on-time
- Review project work for highest standards of quality, consistency, accuracy, and successful completion
- Continually encourage and empower the team around you, working in a hands-on and highly collaborative manner to produce fresh, distinctive, effective storytelling through a high volume of work and widely varying end uses
Who Will You Work With?
You will partner closely with the Brand Narrative team and your Nike Training Brand Creative studio teammates, Global Marketing, Integrated Media teammates, the Production team, Geo studios, and Legal & Business Affairs.
What You Bring To Nike
- 5- 7 years writing in an agency, brand, or social environment
- Bachelor’s Degree in Writing, Advertising, Communications, Marketing, Journalism, related field or equivalent combination of education and experience
- A passion for the Athlete*, Sport* and Culture
- Deep Knowledge of Digital ecosystem and Nike; the sport, the athletes and its culture
- A portfolio of social & brand writing across platforms, displaying a distinctive voice, expert command of style and tone, and impeccable eye for detail
- Understanding of writing within a brand organization, and how to translate business priorities into highly engaging consumer-facing content
- Excellent verbal and visual communication skills
- Ability to work collaboratively with strong interpersonal skills
- Experience across brand, digital, and social writing, with a solid understanding of content platforms
- Have a good pulse on what’s happening on the social media platforms
- Strong time management with ability to keep multiple projects moving forward simultaneously
- Entrepreneurial spirit with proactive approach to identifying and acting on ways to improve the work
- Astute attention to detail and meticulous organizational skills
- Can-do attitude with proven ability to flex and adapt to changing business needs while maintaining creative quality
- A sense of humor and a positive spirit
We are committed to fostering a diverse and inclusive environment for all employees and job applicants. We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.
