Join Our Team as the Vice President of Marketing!
Are you prepared to lead a transformative journey in the construction sector? Our innovative SaaS and fintech platform is dedicated to improving productivity and cost-effectiveness for General Contractors and Subcontractors by streamlining procurement and financial transactions. Backed by over $30 million in venture capital funding, we are committed to pioneering advancements in the construction industry, the largest sector globally.
We are seeking a remarkable Vice President of Marketing with a robust growth mentality to drive our marketing vision. This influential role will concentrate on expanding our customer base, refining acquisition strategies, and enhancing our market visibility. If you possess a passion for data-driven marketing and excel in a dynamic, creative atmosphere, we encourage you to apply!
Key Responsibilities
- Formulate and execute bold marketing strategies that emphasize customer acquisition, retention, and growth.
- Leverage data analytics to pinpoint and scale effective marketing channels, optimizing return on investment.
- Monitor, evaluate, and present insights on marketing campaigns to improve strategies continuously.
- Collaborate closely with the Sales Team to develop resources that empower their ability to drive revenue.
- Oversee digital marketing initiatives, including content creation, SEO/SEM, email outreach, and social media, with an emphasis on measurable outcomes.
- Partner with the Product Team to devise marketing strategies for both new and existing offerings, ensuring alignment with growth objectives.
- Organize and manage industry conferences and events, overseeing logistics and evaluating returns on investment.
- Cultivate, mentor, and lead a high-performing marketing team, promoting a culture of innovation and collaboration.
Required Skills
- 6+ years of senior marketing experience in B2B SaaS, demonstrating success in growth marketing and customer acquisition within a startup environment.
- Expertise in growth marketing strategies, including lifecycle marketing, growth hacking, and performance optimization.
- Proven track record in creating and implementing Account-Based Marketing (ABM) strategies.
- Proficient in utilizing marketing analytics platforms (e.g., Google Analytics), CMS, CRM, and Marketing Automation tools (e.g., HubSpot, Salesforce, Pardot).
- Broad experience across various marketing disciplines, particularly digital marketing, SEO, content marketing, email campaigns, and event planning.
- History of leading and developing successful teams in fast-paced settings.
- Strategic thinker capable of innovating and adapting to a rapidly evolving startup landscape.
Qualifications
- A Bachelor’s degree in Marketing, Business Administration, or a related field is required; a Master’s degree is preferred but not mandatory.
Career Growth Opportunities
As the Vice President of Marketing, you will have the unique opportunity to build and nurture a high-performing team while leading strategic initiatives that will shape the future of our organization. This position offers significant potential for professional development and career progression within a rapidly expanding company.
Company Culture And Values
We pride ourselves on fostering a collaborative and innovative environment that values the input of every team member. Our culture is designed to support a results-driven team focused on making impactful changes in the construction industry.
Compensation And Benefits
- Competitive Salary: \(170,000 - \)190,000, based on experience.
- Equity Ownership: Opportunity to have a stake in our groundbreaking platform.
- Comprehensive Benefits: Medical, dental, and vision insurance coverage for you and your family.
- Generous Paid Time Off (PTO): Maintain a healthy work-life balance with our extensive PTO policy.
- A collaborative workplace that encourages your ideas and contributions.
- An influential role that allows you to create a substantial impact in a growing technology company.
Employment Type: Full-Time
