ALEXIS is seeking a visionary and results-driven Senior Marketing Director to lead and elevate all marketing initiatives, enhancing our brand’s presence in the dynamic and competitive world of fashion.
This pivotal role offers a unique opportunity to shape the future of a globally recognized luxury brand, driving innovative strategies, impactful product launches, and meticulously executed campaigns that align with ALEXIS’s vision of timeless sophistication and modern elegance.
As a strategic and creative leader, the Senior Marketing Director will oversee all marketing efforts, ensuring seamless collaboration across teams to optimize strategies, amplify brand awareness, and deliver exceptional customer engagement.
In this fast-paced and ever-evolving e-commerce landscape, this role is integral to driving measurable results and solidifying ALEXIS’s position as a leader in luxury fashion.
Key Responsibilities
Leadership & Team Management
- Lead, mentor, and manage a dynamic team across PR, social media, customer service, and Shopify operations.
- Foster cross-functional collaboration to ensure consistent execution of marketing initiatives.
Campaign Strategy & Execution
- Develop and implement innovative marketing strategies to amplify brand visibility and drive customer acquisition.
- Oversee product launches, weekly collection rollouts, and promotional campaigns, ensuring flawless execution and alignment with business goals.
E-Commerce & Content Marketing
- Direct email marketing, copywriting, and graphic design efforts, ensuring assets are visually compelling and SEO-optimized.
- Manage Shopify and AIMS 360 platforms for inventory control and personalized email promotions.
- Drive in-house photoshoots, styling, and content creation to maintain the brand’s luxurious aesthetic and high-quality standards.
Agency & Influencer Collaboration
- Act as the primary point of contact for affiliate and advertising agencies, optimizing deliverables and budgets.
- Build and nurture relationships with influencers to drive organic growth and engagement.
Analytics & Optimization
- Analyze performance metrics to optimize campaigns, enhance conversions, and ensure ROI.
- Use data-driven insights to refine strategies and identify growth opportunities.
Budget & Innovation
- Collaborate with the CEO to develop and manage marketing budgets, allocating spend strategically across channels.
- Introduce innovative ideas and gifting concepts to enhance brand awareness and attract new audiences.
Qualifications
Experience
- Minimum 6 years of experience in a senior marketing role, preferably within the fashion or e-commerce industries.
- Proven track record of leading successful marketing campaigns and managing cross-functional teams.
Technical Expertise
- Proficiency in Shopify, Klaviyo, and social media ad platforms.
- Strong SEO knowledge and experience in leveraging analytics to drive results.
Skills
- Exceptional project management and organizational abilities.
- Creative mindset with a keen eye for trends and attention to detail.
- Excellent communication and leadership skills.
What We Offer
- Competitive salary and comprehensive benefits package.
- Relocation assistance for qualified candidates.
- Opportunities to work on creative and impactful projects in a collaborative environment.
Be part of a brand that sets trends and redefines elegance in the fashion industry.
