Content Summary: Marketing Content Specialist at New York, for Claroty
Description
Claroty is on a mission to secure cyber-physical systems across industrial, healthcare, commercial and public sector environments: the Extended Internet of Things (XIoT).
The Claroty Platform integrates with customers' existing infrastructure to provide a full range of controls for visibility, exposure management, network protection, threat detection, and secure access.
Our solutions are deployed by over 1,000 organizations at thousands of sites across all seven continents.
Claroty is headquartered in New York City, with employees across the Americas, Europe, Asia-Pacific, and Tel Aviv.
The company is widely recognized as the industry leader in cyber-physical systems protection, with backing from the world's largest investment firms and industrial automation vendors, as well as recognition from KLAS Research as Best in KLAS for Healthcare IoT Security, the Deloitte Technology Fast 500, the Forbes Cloud 100, and the Fortune Cyber 60.
Claroty's Content Marketing Specialist will conceptualize and develop a steady stream of strategic demand generation content in various formats to serve as the foundation of integrative marketing campaigns, reinforce and expand upon key messaging themes and value propositions, and drive leads and demand for the Claroty portfolio.
The ideal candidate has exceptionally strong business-oriented and technical writing skills, as well as experience in cybersecurity and deep experience collaborating not only across marketing but also sales, product, research, and other teams to create content that brings context to their work and transforms technical and industry jargon into meaningful messaging that moves the needle for target buyer personas. This candidate is also a determined self-starter capable of quickly, effectively, and consistently familiarizing themselves with - and developing trustworthy content on - highly complex concepts relevant to industrial cybersecurity, healthcare cybersecurity, and related spaces and stakeholders.
The role will report to Clarity's Manager, Content Marketing, remotely.
Responsibilities
- Creating impactful content in various formats that resonate with target buyer personas, supports key marketing, sales, and company-wide objectives, and reinforces Claroty's position as the market leader in protecting cyber-physical systems (CPS) across industrial, healthcare, commercial, and public sector environments.
- Partnering with internal subject matter experts to conceptualize, ghostwrite, and edit thought-leadership articles, white papers, and speaker submission abstracts that showcase their expertise and its significance in a manner that resonates with target buyer personas.
- Contributing to Claroty's repository of thought leadership and verticalized content and producing a steady stream of new material (at minimum, two white papers or other types of long-form content per quarter, among other pieces).
Requirements
- 3+ years of experience in a content marketing or related role in at least one of the following areas: general cybersecurity, public sector cybersecurity, commercial cybersecurity, or similar
- Experience transforming complex technical concepts into impactful content that resonates with a diverse range of target buyer personas
- Experience collaborating with sales, product, research, and marketing teams to create content that reinforces value propositions and supports key objectives
- Proven experience driving content marketing initiatives that deliver measurable results
- Be data-driven and able to work ongoing metrics reporting into the day-to-day
- Strong business-oriented and technical writing skills
- BS/BA or equivalent experience
Why Claroty? Our Culture and Benefits:
- Claroty is a people first company. With strong bonds amongst the team, we believe in prioritizing personal care and support over work, confident that results follow from a harmonious environment. We celebrate professional and personal successes, committed to fostering a diverse and inclusive space.
- Stability, we demonstrate continued growth over the past few years, raised over 700M$ from top tier investors, we have top tier board members and our products are sold worldwide, over 1000 customers.
- We understand the importance of maintaining a healthy work-life balance, and encourage people to take the time they need to rest and prioritize their mental and physical health. We also provide a biannual "ClaroBreak", a company-wide long weekend shutdown so we can all rest, recharge and spend time with our loved ones.
- We care about your development. At Claroty, we prioritize excellence and uphold high professional and ethical standards. We encourage career growth and exploration within the company, facilitated by biannual performance reviews, feedback sessions, and individual development planning, complemented by professional courses.
- We believe in transparency and openness. That's why we regularly hold company all-hands, town hall meetings, and "Coffee with the CEO" sessions. We also conduct round table sessions and employee satisfaction surveys, to keep a pulse on what matters most to our team members and make our culture the best it can be.
- While we have physical offices in New York, Tel Aviv, London and Singapore, we also embrace a hybrid working culture. This flexibility allows us to tap into a diverse talent pool and enables our team members to work in a way that suits their individual preferences and circumstances.
Claroty is an equal-opportunity employer committed to fostering a diverse and inclusive work environment for all. We encourage applications from candidates of ALL diverse backgrounds, and special accommodations are available upon request in all selection phases.
For U.S. Only
Expected compensation for the role is between $85 -$95K This is a good faith estimate but does not include equity, bonus, or other forms of payment. Pay will be by experience level, but those outside the salary band are welcome to apply.
While we believe competitive compensation is a critical aspect of your decision to join us, we do hope you also spend time considering why our mission and culture are right for you. We are creating something amazing here, and we hope you are as excited about the future as we are.
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