Based in Pasadena, California, Dine Brands Global, Inc. (NYSE: DIN), through its subsidiaries, franchises restaurants under Applebee's Neighborhood Grill + Bar®, IHOP® and Fuzzy's Taco Shop® brands. With over 3,500 restaurants combined in 18 countries and 354 franchisees as of December 31, 2023, Dine Brands is one of the largest full-service restaurant companies in the world. For more information on Dine Brands, visit the Company's website located at www.dinebrands.com.
We’re looking for a creative visionary, a master of storytelling, and a social media maven to lead our social content strategy and execution. As part of our broader team, you will collaborate closely with various stakeholders, manage our agency partners, and play a pivotal role in shaping our brand’s voice. This role isn't just about posting updates—it's about creating quality content, crafting compelling narratives, and building a strong, engaged community.
In this role, you’ll manage multiple projects and prioritize tasks in a fast-paced environment to ensure everything gets done on time and within budget. While often working independently, you will also be a key influencer, collaborating with and inspiring cross-functional team members and leaders at all levels of the organization to champion great ideas and bring them to life.
Responsibilities
- Lead Social Content Strategy: You'll be the mastermind behind our social media strategy, ensuring it aligns with our brand values and business goals.
- Trendsetting: Stay ahead of the curve by identifying and creating the latest and emerging online trends and seize opportunities for real-time brand engagement.
- Content Creative: Be the creative force behind our social presence by producing high-quality, engaging content that tells our brand’s story and resonates with our audience.
- Agency Management: Work together with our agency partners to maintain consistent messaging and maximize the impact of our social campaigns.
- Community Builder: Foster and grow our social community by actively engaging with our followers, responding to inquiries, and cultivating meaningful conversations.
- Analytics & Reporting: Use analytics tools to monitor and analyze social media performance, providing insights to optimize our strategies.
- Cross-Functional Collaboration: Work closely with marketing, PR, and other departments to ensure cohesive brand communication and amplify our social media efforts.
- Trend Analysis: Keep our social strategy fresh and innovative by staying on top of industry trends, platform updates, and best practices.
Skills & Requirements
- Proven experience as a Social Media Manager or similar role, preferably within the restaurant or hospitality industry.
- Roll up your sleeves mentality with the ability to take a great idea and execute from start to finish.
- Willingness to work after-hours/weekends as needed.
- Exceptional content creation and storytelling skills.
- Experience with video editor and design tools, such as Adobe Creative Suite or Canva.
- Strong understanding of social media platforms, analytics, and tools.
- Experience managing agency partnerships.
- Excellent communication and interpersonal skills.
- Creative thinker with the ability to generate innovative ideas.
- Ability to work in a fast-paced, collaborative environment.
- Passion for our brands and a keen eye for detail.
Why You’ll Love It Here
- Creative Freedom: You’ll have the opportunity to shape our brand’s voice and create content that stands out.
- Impactful Work: Your efforts will directly contribute to building our brand’s online presence and engaging with a global audience.
- Collaborative Environment: Join a team of passionate professionals who are dedicated to excellence and innovation.
- Growth Opportunities: We believe in nurturing talent and providing opportunities for career development.
- Innovation: We are innovators that embrace new ideas and creativity.
- Sense of Belonging: We value openness, uniqueness, and encourage all to show up as their authentic selves.
- Base Salary: $105,000 +
Equal Employment Opportunity Statement
Dine Brands Global strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, veteran status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other status protected by federal, state, or local law. All employment is decided on the basis of qualifications, merit, and business need.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act and/or other applicable laws and regulations in other jurisdictions.
For information on how we collect and use your personal information, please visit our Applicant & Employee Privacy Notice.
