Overview
Better Together works to end the root causes of poverty, dependency, divorce and child abuse by leveraging the power of the local church to provide struggling families with supportive relationships and meaningful work. Once properly supported, families can achieve independence, stay together and thrive.
Better Together is seeking a Social Media and Community Manager.
The ideal candidate should have demonstrated leadership, communication and organization skills. He or she should be a self-starter who thrives when challenged and is comfortable working remotely and finding creative solutions.
CULTURE AND FIT
The people who consistently succeed at Better Together are those whose actions and behavior reflect our five core values. If you adhere to these values and answer “yes” to each of these questions, you may be a fit.
- Owners Mindset: You are invested in the outcomes of our mission
- Are you a self-starter who is able to take initiative in order to complete a task?
- Do you often seek opportunities for professional growth?
- Choosing Gratitude: There are many things in life that can make us upset. Every day we have a choice to either be negative or give thanks
- Do you often go out of your way to help others?
- Have you written a thank-you card in the last 30 days?
- Are you a positive person who is more focused on opportunities instead of obstacles?
- Love Others: We aim to love others like Christ loves us. Our hope is that our lives would be filled and overflowing with love, so that we can make a difference in this world
- Do people often say you are a good listener?
- Do you make decisions based on what’s best for others over yourself?
- Do you often find yourself looking for ways to make others feel empowered, important and appreciated?
- Partnership-Oriented: Internal and external relationships are not transactional. That starts with our team members and the perspective that we need the rest of the team to succeed in order to win personally
- Are you comfortable creating your own structure for work, such as setting work hours, your own priorities, and creating clarity and a work plan from a broad goal?
- Do you tend to be the one who initiates conversations with colleagues, rather than waiting for them to come to you?
- The Sky is the Limit: We have a big vision at Better Together. No one on our team is counting hours or widgets. We are here to get results, and sometimes that will require going the extra mile or doing a job that isn’t technically ours
- Do you often set yourself audacious goals?
- Do you wholeheartedly agree with our principles, which include that people’s lives are made better through work and that we can and will end the foster care crisis?
The vast majority of those who don’t get hired (or don’t last) at Better Together lack a fit with these values. Be prepared to have very candid conversations about them in our interview process.
Roles And Responsibilities
The Social Media and Community Manager will have five primary roles, broken down into key responsibilities. They are:
Social Media Strategy and Campaign Management
- Develop and refine a comprehensive social media strategy aligned with organizational and regional priorities
- Stay current with social media trends, tools, and best practices to enhance performance, engagement, and brand presence
- Partner with the marketing team to align social media efforts with broader campaigns and organizational objectives
- Build and manage a detailed social media content calendar for posts while remaining opportunistic by leveraging organic, real-time opportunities to engage the audience and grow reach
- Use data-driven insights to continuously refine strategies, track performance metrics, and optimize campaigns for growth, engagement, and brand awareness
Content Creation and Distribution
- Curate, create, and schedule engaging editorial content across platforms, including Facebook, Instagram, X (formerly Twitter), TikTok, Threads, LinkedIn, and YouTube
- Collaborate with the Content and Creative team to produce platform-specific graphics, photos, and written posts
- Partner with the Video team on production, including concepting, scripting, and execution, to craft audience-specific video content
- Work closely with the Better Together team and broader community to create, edit, and distribute user-generated content (UGC), amplifying authentic stories and experiences
- Manage a dynamic social content calendar and coordinate the social content pipeline, working with internal teams and stakeholders
Community Engagement and Real-Time Connection
- Actively engage with followers by responding to messages, comments, and tags to foster meaningful audience connections
- Host live events, such as Q&As or webinars, to facilitate real-time engagement with the community
- Grow the follower base across platforms by proactively engaging with related pages, community groups, and conversations to promote Better Together and its mission
- Proactively build relationships with community partners, influencers, and stakeholders to expand reach and cultivate valuable partnerships
- Craft innovative, timely, and resonant social media copy that strengthens brand affinity and drives engagement
Analytics, Social Listening, and Regional Support
- Monitor and analyze social media performance metrics to identify trends and opportunities for improvement
- Leverage social listening tools (e.g., Sprout Social, Hootsuite) to gather insights and align content with audience preferences
- Collaborate with regional teams to promote local initiatives and customize content for specific needs and priorities
- Support regional EDs with tailored content and strategies to ensure alignment with overarching social media goals
- Seek opportunities to convert audiences into active participants, such as driving volunteer sign-ups, partnerships, or event attendance
Requirements
- Bachelors in Communication, Marketing, or a related field
- Minimum of 5 years of experience in social media management, community engagement, or related fields, with a proven track record of developing and implementing successful social media campaigns
- Strong understanding of content creation, creative strategies, and platform-specific best practices across Facebook, Instagram, TikTok, YouTube, LinkedIn, and emerging platforms
- Experience in creating and editing social media shorts, reels, and video content tailored to diverse audiences
- Proficiency in leveraging social media tools such as Sprout Social, Hootsuite, or similar, and analytics platforms to track performance and optimize strategies
- Analytical skills with the ability to interpret data, track performance metrics, and optimize strategies for continuous improvement (nice to have)
- Technological proficiency in tools like Asana, ActiveCampaign, WordPress, and Basecamp for task management, integrations, and content workflows (nice to have)
- Exceptional written and verbal communication skills with a knack for crafting engaging, audience-specific messaging and creative storytelling
- Proven ability to foster community engagement and cultivate relationships with partners, influencers, and stakeholders
- Familiarity with social listening tools and the ability to extract actionable insights to inform strategy
- A strong understanding of brand alignment and ability to collaborate with regional teams to customize content and initiatives
- Match Better Together’s core values (described above)
TIMING, LOCATION AND COMPENSATION
Better Together seeks to fill this position as soon as possible. The organization’s headquarters are in Naples, Florida, but all the Better Together staff reside in Florida. Better Together has built a highly successful work culture over the past decade with systems and structures designed for clarity, flexibility, and great communication. Key elements of the environment include:
- Weekly team meetings with clear accountability and the opportunity to solve issues as a team
- Quarterly in-person team meetings at which you’ll build deeper relationships, set clear goals aligned with the Better Together vision, and brainstorm how to seize new opportunities
- An intensive 90-day orientation to familiarize you with the Better Together team, our policies, and how we operate
- Home office setup, including equipment and communication tools you need to hit the ground running
Compensation and Benefits:
Better Together offers a competitive salary and benefits package, which includes a health benefit and generous paid leave plan. It includes:
- Medical (99% employer paid, employee only)
- Dental
- Vision
- Life Insurance
- Paid Holidays
- Paid Time off
- Retirement Savings Plan with 50/50 employer match up to 6%
Better Together is an equal opportunity employer committed to providing a workplace that embraces diversity and inclusion. We comply with the Americans with Disabilities Act (ADA) and ensure that qualified individuals with disabilities are given equal opportunity for employment and advancement within the company.
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