Company Description:
American Cricket Enterprises (dba Major League Cricket) is the largest professional T20 cricket league in the United States. Sanctioned by USA Cricket, the National Governing body for the sport of cricket in the USA and the ICC (Global Governing Body), the six-franchise league is attracting some of the world’s best players mixed with the best domestic talent.
Cricket is the 2nd most popular sport in the world, and we are currently preparing for our 3rd season in the world’s #1 sports media market.
MLC is playing a crucial role in positioning cricket as a viable and growing sport in the U.S., with the potential to rapidly become a major player in the global cricket landscape.
Position Summary:
As the VP of Marketing, you will be responsible for the development and execution of our marketing strategy across all key areas, including Major and Minor League Cricket.
In this role you will utilize your deep expertise of the sports industry to develop a comprehensive marketing strategy for the business. You will work with a wide range of key stakeholders to execute on this strategy through campaigns, communications, and partnerships to bring the Major League Cricket brand to life across the US, as well as internationally. You will drive engagement and growth within our primary target audiences, as well as promoting and growing the brand, and sport of cricket, in non-traditional audiences.
Execution of this strategy will involve a hands-on approach in setting up and managing our web and social presences and working closely with key stakeholders (such as team owners and media outlets) on our PR and comms plans.
Responsibilities:
- Work with key stakeholders to develop a comprehensive marketing strategy for all pillars of the business
- Manage marketing budget, setting allocations across partnerships, branding, data insights, and external agencies
- Liaise with external agencies in developing and executing the marketing strategy across all Major League Cricket assets and channels
- Develop a CRM platform to maintain accurate customer data and segment audiences effectively.
- Work collaboratively with media outlets to ensure optimum exposure for the Major League Cricket brand
- Co-ordinate and own the web and social media presence of Major League Cricket, including content development
- Develop the communication plan and cadence for all media releases for target audiences
- Develop and manage the brand partnerships for Major League Cricket
- Monitor campaign performance and refine strategies to maximize ROI.
- Build-out a strong and capable internal marketing team
- Work closely with sales, event management, and teams to align marketing efforts.
- Performs other duties as assigned.
Qualifications:
- Strong experience and deep expertise in the sports industry required
- 5+ years marketing experience, with hands-on technical knowledge across a broad range of marketing tools (SEO, Social, web, etc.)
- Experience in building new brands and a strong ‘start-up mentality’
- Proven track record of working with a broad range of stakeholders to deliver tangible results that drive value to the business
- Experience in setting-up and running successful campaigns across multiple channels
- Highly self-motivated with strong problem-solving skills
- Strong network in the sports industry preferred
