At Sonos we want to create the ultimate listening experience for our customers and know that it starts by listening to each other. As part of the Sonos team, you’ll collaborate with people of all styles, skill sets, and backgrounds to realize our vision while fostering a community where everyone feels included and empowered to do the best work of their lives.
Location: Los Angeles or New York City (with US domestic travel as required)
This role can be done from home
Building the world’s leading sound experience starts with the experience we provide for our people. That’s why we’ve been distributed from the start: initially between offices in Boston & Santa Barbara, and now with additional offices around the globe. This role can be done from any of our offices across the United States or remotely from home. It’s about impact, not location.
Position Overview: The Head of Brand Partnerships, Training, and Events will be responsible for shaping and executing the strategy for Sonos’ brand partnerships, internal and external training programs, and high-impact events. This role will lead a global team and work closely with cross-functional partners to elevate the Sonos brand through innovative collaborations, exceptional training initiatives, and memorable experiences that drive brand engagement and loyalty.
Key Responsibilities:
Brand Partnerships:
- Develop and execute a global strategy for brand partnerships that aligns with Sonos’ overall marketing objectives.
- Identify and cultivate strategic partnerships that enhance brand visibility, drive revenue, and create meaningful connections with new and existing audiences.
- Collaborate with creative, product, and regional marketing teams to ensure seamless integration of partnerships across all touchpoints.
- Liaise with internal legal and procurement teams to negotiate contracts, ensuring that agreements are structured to extract the best interests for Sonos while maintaining strong, positive relationships with partners.
- Network and meet with US-based headquarters of entertainment, music, and sports partners, primarily in the Los Angeles and New York areas, to establish and nurture key relationships that support Sonos’ brand objectives.
- Manage relationships with key partners, including contract negotiation, performance tracking, and ongoing collaboration.
Training Programs:
- Oversee the development and implementation of comprehensive training programs for internal teams, retail partners, and external stakeholders.
- Ensure that all training content aligns with Sonos’ brand values and product positioning, empowering teams to deliver a consistent and compelling brand message.
- Implement and manage Learning Management Systems (LMS) to deliver, track, and assess the effectiveness of training programs globally.
- Partner with regional teams to adapt training programs for local markets, considering cultural nuances and market-specific needs.
- Lead the continuous improvement of training materials, leveraging feedback and data to enhance the effectiveness of training initiatives.
Events:
- Design and execute a global events strategy that amplifies the Sonos brand, engages key audiences, and supports business objectives.
- Lead the planning and execution of high-impact events, including product launches, brand activations, and partner summits, ensuring each event reflects Sonos’ commitment to quality and innovation.
- Develop a strategic plan on how to monetize experiential activities, exploring opportunities to generate revenue through unique and engaging brand experiences.
- Collaborate with regional marketing teams to support local event execution, ensuring alignment with global strategies and brand standards.
- Manage event budgets, timelines, and resources to deliver exceptional experiences within allocated resources.
What You’ll Do
- Develop and implement a strategic plan for brand partnerships that aligns with the company’s goals
- Identify potential partners and opportunities for collaboration to drive brand growth and innovation
- Lead a small, dynamic team of marketing professionals
- Establish and nurture strong relationships with existing and prospective partners
- Lead negotiations to establish favorable partnership agreements
- Oversee the implementation of partnership initiatives, ensuring timely and successful execution
- Use data-driven insights to assess the effectiveness of partnerships and optimize strategies
- Work closely with internal teams such as marketing, sales, product and finance to align on partnership activities with broader business strategies
- Identify new opportunities and innovative approaches for partnerships
- Oversee the budget for partnership activities, ensuring effective allocation of resources
What You’ll Need
Basic Qualifications
- 7-10 years of experience in brand partnerships, event management, and training, with a proven track record of leading successful initiatives on a global scale. Training/education experience is a must.
- Strong leadership skills with the ability to inspire and manage a diverse team across multiple regions.
- Exceptional communication and interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders.
- Strategic thinker with a creative mindset, capable of translating brand objectives into impactful partnerships, training programs, and events.
- Experience working closely with legal and procurement teams to negotiate contracts that align with the company’s best interests.
- Proven ability to network and build relationships with entertainment, music, and sports partners, especially in key US markets such as Los Angeles and New York.
- Expert understanding of US partnerships with a preexisting network of relevant brand relationships.
- Experience with implementing and managing Learning Management Systems (LMS) for global training programs.
- Ability to develop and implement strategic plans to monetize experiential activities.
- Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously in a fast-paced environment.
- Passion for music, design, and technology, with a deep understanding of the Sonos brand and its market positioning.
- Willingness to travel domestically (US) as required.
Preferred Qualifications
- Experience with consumer electronics, consumer goods or technology products is a plus.
Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. If you don’t have 100% of the skills listed, we strongly encourage you to apply if interested.
Visa Sponsorship: Sonos is unable to sponsor or take over sponsorship of an employment visa for this role at this time. We ask that applicants be authorized to work for any US employer, both now and in the future.
At Sonos we consider a wide range of factors when determining compensation, which may lead individual compensation to vary depending on job related qualifications, skills, and experience. All full time employees are eligible for merit increases, discretionary bonuses, and equity. Our job postings may span more than one career level and the base pay range may be modified in the future based on changing market conditions. The starting base pay for this role for all US candidates is between:
$154,000 and $171,500
Please note that compensation details listed in US job postings reflect the base salary only, and do not include bonus, equity, or benefits.
We also offer a comprehensive benefits program with choice and flexibility in mind to help support the health, wealth, and overall well-being of our employees. Regular full time employees in the US are eligible for benefits on day one, including:
- Medical, Dental, and Vision Insurance
- A 401(k) plan with company matching and immediate vesting
- An Open Time Off policy (OTO) so you have maximum opportunity to disconnect and recharge, with no tenure-based vacation accruals required
- 80 hours of sick time upon hire, refreshed annually
- Up to 12 paid holidays per calendar year
- 12 weeks of paid Bonding Leave following the birth or adoption of a new child, plus up to an additional 12 weeks of Medical Leave for birthing parents under our Short Term Disability policy
- Company-paid Disability, Life, and AD&D Insurance
- Voluntary benefits, including Voluntary Life, AD&D, Accident, and Pet Insurance
- Mental health benefits to support your holistic well-being
- A generous employee discount program & Sonos Radio HD - on us!
For a holistic overview of our benefits, please visit sonosbenefits.com.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
Your profile will be reviewed and you'll hear from us once we have an update. At Sonos we take the time to hire right and appreciate your patience.
Notice to U.S. Job Applicants: Sonos is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.
Follow the links to review the EEO is the Law poster and its supplement. Sonos is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to accommodations@sonos.com and let us know the nature of your request and your contact information.
