Job Title: Director of Marketing
Job Summary: Alsym Energy, Inc is an exciting energy storage start-up funded by world-class investors and strategic partners. Alsym is a leading innovator in the rapidly changing field of battery technologies gaining excellent customer traction. It is essential for the world to succeed in the transition to sustainable energy and batteries are at the very core of the solution. This mission is what drives us every day. We have developed a revolutionary new chemistry that enables the highest performing non-lithium-ion battery in the industry, that is inherently non-flammable, non-toxic, and cost effective. This is in sharp contrast to currently dominant lithium-ion batteries that are highly flammable and toxic resulting in significant safety incidents.
Reporting to the Chief Operating Officer, this role will be critical in driving the market success of our stationary storage solutions. You will be responsible for leading the Marketing function, developing and executing product positioning, content, collateral, and messaging that resonate with our target audiences. The ideal candidate will have a proven track record in B2B product marketing, experience with channel marketing, comfort with technical / engineering considerations, and a passion for sustainable energy. Given that innovation and collaboration are at the heart of our culture, candidates must be a superb team player. Candidates must also be self-starters with a bias to action and ability to adjust quickly to a dynamic marketplace. Candidates must have track record and willingness to both roll up their own sleeves and execute, and lead others to execute.
Key Responsibilities:
Lead Marketing:
- Be a the voice of Marketing in our company leadership discussions and strategies.
- Lead the development of our Marketing strategy and tie that to specific activities and tactics in the short, medium and long terms.
- Define, track and report on metrics on the efficacy of the strategy and tactics, and execute adjustments as needed in response.
- Manage and grow direct reports
- Manage key partners – PR, Website, etc. Evaluate success and when changes are required.
- Lead and develop budgets and resource plans
Product Positioning & Messaging:
- Craft compelling product positioning that differentiates our stationary storage solutions from competitors and resonates with our target prospects and partners
- Collaborate with the product development team to deeply understand product capabilities and to map them to market needs and customer pain points.
- Develop tailored messaging and content that resonate with different customer segments and ecosystem partner prospects
Marketing Campaigns & Content Creation:
- Lead the creation of product marketing collateral, including product brochures, case studies, white papers, use cases, 3rd party validation points, and digital content that communicates the benefits of our solutions to our ecosystem and partners
- Create a robust content marketing strategy. Collaborate with Content Marketing Manager to plan and execute multi-channel campaigns, including digital marketing, trade shows and industry events to generate leads and build brand awareness.
- Spearhead the creation of comprehensive sales enablement strategies, ensuring the development of sales enablement tools and training that support the sales process.
- Create and execute a demand generation strategy that aligns with our go-to-market strategy, including supporting partnering marketing programs.
Customer & Stakeholder Engagement:
- Build and maintain strong relationships with industry influencers and partners including trade associations, thought leadership groups, etc.
- Market Analysis:
- Conduct market research to understand industry trends, customer needs, and competitive dynamics within the stationary storage sector.
- Research and understand competitors’ capabilities and reflect that understanding in our own product messaging
- Define market segmentation and identify target customers and customer profiles
Qualifications:
- Minimum 7+ years of experience in B2B product marketing, channel marketing, and demand generation.
- Experience and proven track record with marketing technical products.
- Excellent communication, presentation, and interpersonal skills.
- Ability to work cross-functionally and influence stakeholders, particularly with engineering teams
- Proficiency in digital marketing tools and platforms
- Experience working in with startups or growth companies in dynamic industries
- Bachelor’s degree required, strong preference in science and/or engineering.
Compensation, Benefits, and Perks:
We are committed to providing equitable compensation and a healthy working environment for our employees with a benefits package that provides the support that you need. We offer premium medical insurance cost through Blue Cross Blue Shield, dental insurance, offer a flexible Paid Time Off program, and maintain a firm anti-Harassment Policy that includes Diversity, Inclusion, Equity, & Gender Protections. Every employee is also eligible for PFML, 401k, and stock options. A full listing of our benefits may be provided after an offer has been issued.
We are an equal opportunity employer and value diversity & inclusion at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
