Key Duties and Responsibilities:
- Lead the development of marketing strategy for retail and wholesale channels to drive sales goals and enhance customer experience.
- Oversee budgets and calendars for retail and wholesale marketing activities.
- Ensure consistent execution of the trade marketing plan, from go-to-market activities like trade shows, digital showroom set up, and sales meetings to in-season opportunities.
- Provide stakeholders with account insights and performance updates, offering recommendations for refining and optimizing marketing plans.
- Collaborate with cross-functional teams to manage and implement visual merchandising and point-of-sale strategies.
- Build and maintain strong relationships with wholesale accounts by attending trade shows, retailer meetings, and contributing to presentations and planning.
- Lead the briefing and execution of creative assets tailored to account-specific marketing plans.
- Manage execution of visual merchandising standards, including fixture development, shop in shops, window displays, store events, digital traffic, and gift-with-purchase promotions.
- Conduct store visits and connect with field teams to ensure consistent brand presentation, improve in-store experiences, and capture best practices.
- Organize and manage all marketing assets for Wholesale team, updating Nuorder (B2B e-commerce) pages to meet Wholesale needs.
- Align with Marketing and Retail teams on the annual retail marketing strategy and drive its implementation.
- Oversee our special recycling program, ensuring monthly follow-up with the stores, KPIs reporting, improvements, and signage updates.
Skills and Qualifications:
- Bachelor’s degree in marketing or a related field.
- At least 5 years of trade marketing experience, preferably in the footwear, accessories, or apparel industries.
- Passionate and knowledgeable about retail, with a customer-focused mindset and strong relationship-building and problem-solving abilities.
- Strong understanding of retail operations, implementation, go-to-market strategies, and competitive dynamics.
- Exceptional communication, presentation, and interpersonal skills.
- Proven success in process and project management.
- Skilled at collaborating with cross-functional teams and external partners.
- Willingness to travel as required.
- Excellent organizational skills, with the ability to multitask effectively in a fast-paced environment
- Proactive, strategic thinker
- Experience in digital marketing is a plus.
- Salary $105,000-$115,000
