Director of Product Marketing – SaaS, Cyber, Pre-IPO, Product & Lifecycle Marketing, Austin
Are you ready to lead and shape the future of product marketing in a fast-growing industry? We’re seeking an experienced and dynamic Director of Product Marketing to drive strategy, product launches, lifecycle marketing, and customer engagement for our market-leading Cyber Security solution.
What You’ll Do
- Team Leadership & Development - Build, manage, and develop the product and lifecycle marketing team, addressing skill gaps and fostering independence across key functions.
- Strategic Marketing Leadership -Lead high-priority projects across product and lifecycle marketing, ensuring they are completed on time and to a high standard. Oversee budget planning and management for product marketing, ensuring resources are allocated efficiently.
- Product Launches -Drive Tier 1 product launches, collaborating with cross-functional teams to design and execute impactful and repeatable launch processes
- Lifecycle Marketing -Develop and implement strategies to enhance customer onboarding, adoption, retention, upsell, and cross-sell in partnership with account management teams.
- Product Strategy - Collaborate with the product team to align feature development and product direction with Total Addressable Market (TAM) and revenue opportunities.
- Customer Insights -Establish a system to gather and manage customer insights through interviews, use case analysis, and persona development, informing product and go-to-market (GTM) strategies.
Experience required
- 8+ years of product marketing experience in a B2B SaaS environment, with a proven track record in leadership roles
- Expertise in managing product marketing teams and projects, with strong strategic and analytical skills.
- Experience in market analysis, GTM strategy development, and competitive intelligence.
- Management experience overseeing senior product marketing managers and lifecycle marketers.
- Proficient in HubSpot and delivering on revenue-aligned OKRs.
- Exceptional communication and interpersonal skills, with the ability to work effectively across functions.
- Experience selling fraud, compliance, identity software, or related products preferred
To apply please send your CV to waquas@wmtech.io
WMtech
WMtech is trusted by leaders in the Cyber Security, AI and Enterprise Software sectors to advise on talent strategy specifically for Start-Ups. Our clients are heavily VC backed, unicorn status, pre-IPO start-ups with pioneering technology.
WMTech is an equal opportunity employer and does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor
