Creative Director / Lead Designer

Nift • Full-time • Remote (Boston, MA, US) • 1w ago

Nift makes brand discovery easy, introducing new brands to consumers as delightful thank-you gifts from businesses people use every day. Our thank-you gifts help our partners create positive user experiences and unlock new revenue streams, while giving DTC brands and restaurants exclusive access to new customers at scale. We're poised for exponential growth and we believe that creating moments of joy with customized thank-you's and fantastic gifts is foundational to realizing our full potential. This is how Nift works: www.gonift.com/business/partners/

We are seeking a Creative Director / Lead Designer, who will report to our VP of Brand & UX, to positively impact the future of Nift by crafting how consumers experience Nift within partner apps and Fortune 100 brands. This is a rare opportunity for a visionary "hands-on" designer to completely "glow-up" how brands are presented to our growing audience of 60M+ and how we show up in partner ecosystems like Ticketmaster, Planet Fitness, Tinder, Meetup, Afterpay, Tripadvisor, and many more.

We are a well-managed, data-driven, cash-flow-positive company that has experienced 100% year-over-year growth for three consecutive years. Now, we're scaling to become one of the largest sources for new customer acquisition worldwide. Backed by investors who supported Fitbit, Warby Parker, and Twitter, we are ready to scale globally.

The Role:

This is a hands-on role which requires strategic vision with outstanding creative and technical execution. You'll play a pivotal role in developing innovative campaigns that drive measurable consumer engagement across channels (email, in-app, and web) and delivering digital assets that align with brand standards across top-tier Fortune 100 accounts.

Designers serve a vital role at Nift: from creating consumer product experiences across key partner integrations to the craft and merchandising of gift details for the brands consumers discover on Nift. We appreciate and hire designers who think deeply, speak clearly, enjoy collaboration, are naturally curious, seek feedback, aren't afraid to challenge others, and push us all to reach for more. If you want to design great products that make money and do good in the world, Nift is your place.

What you will do:

Develop and execute creative cross-channel consumer ad campaigns and internal product campaigns that drive measurable engagement
Adapt creative concepts to align with the creative brand standards of Fortune 100 consumer brands who use our platform to thank their customers with Nift gifts
Work closely with marketing, product, and technical teams to ensure creative efforts drive revenue growth while surprising and delighting millions of people with great gifts
Collaborate with developers, writers, and other designers to deliver seamless, integrated campaigns across email, web, in-app, and social media
Use email automation platforms, such as Stripo and Klaviyo, and/or hand code responsive HTML/CSS for email campaigns
Design WordPress pages, including theme customization and content updates
Proofread and QA all creative outputs to ensure they are error-free, visually polished, and aligned with technical requirements
Utilize photography, animation, and video editing to enhance campaign assets
Ensure all creative outputs meet the highest standards for quality, consistency, and functionality

What you need:

8–10 years of experience in a creative lead role
Strong portfolio showcasing both conceptual design and technical execution
Proficient hands-on commercial experience in consumer product and campaign design
Excellent communication skills and ability to pitch and sell-in creative concepts
Proven ability to manage multiple projects effectively, maintain a well-organized workflow, and consistently meet deadlines in a dynamic setting
Proactive and self-driven mindset with a strong sense of initiative, focus on outcomes, commitment to on-time delivery and exceeding expectations delivers on time and exceeds expectations
Design degree and/or applicable equivalent work experience
Proven experience creating and delivering in-market responsive HTML emails, where you have utilized editors like Klaviyo and Stripo, or have hand-coded deliverables
Proficiency in WordPress, including building and customizing themes. Advanced knowledge of HTML/CSS is a plus
Proficiency in design tools (e.g., Adobe Creative Suite and Figma.)
Comfortable working in the Google Workspace (e.g., Slides, Docs, Sheets)
Ability to adapt to diverse brand aesthetics and styles
Photography, animation, and video editing skills are a plus
Exceptional attention to detail and commitment to quality
Strong conceptual and problem-solving skills