Who We Are:
Sirion is the world’s leading AI-native CLM platform, pioneering the application of generative AI to help enterprises transform the way they store, create, and manage contracts. The platform’s extraction, conversational search, and AI-enhanced negotiation capabilities have revolutionized contracting across enterprise teams – from legal and procurement to sales and finance. The world’s most valuable brands trust Sirion to manage 7M+ contracts worth nearly $800B and relationships with 1M+ suppliers and customers in 100+ languages. Leading analysts such as Gartner, IDC, and Spend Matters have consistently recognized Sirion as a leader in CLM for its focus on category-leading innovation.
Role Title: Senior Director of Growth Marketing
Team: Marketing
Location: New York City (3x/week in office)
Reports To: VP, Growth Marketing
About the Role:
The Senior Director of Growth Marketing is a pivotal leadership role responsible for shaping and executing comprehensive growth strategies that drive revenue, expand market presence, and enhance customer engagement for Sirion. This role encompasses overseeing and optimizing a wide array of marketing initiatives, including digital campaigns, content marketing, demand generation, product launches, and strategic partnerships. The Senior Director will collaborate closely with cross-functional teams such as Demand Generation, Inside Sales (SDRs), Sales, Product Marketing, Customer Success, and Partner Alliances Marketing to ensure cohesive and impactful marketing efforts. Reporting directly to the VP of Growth Marketing, this position will play a critical role in positioning Sirion as an industry leader through innovative and data-driven marketing strategies.
To fulfill this role, you will demonstrate exceptional leadership and communication skills, alongside outstanding organizational and project management abilities. You possess a proven track record in executing growth marketing strategies, including event marketing. As a key leader within the marketing organization, you will lead and mentor a team of highly driven professionals and foster a collaborative and high-performance team environment.
What You’ll Do:
- Collaborate with the content team to create assets that support lead generation and compelling prospect experiences.
- Content Marketing at the brand, target audience, platform and product levels (last two in alignment with core positioning and teaming with product marketing); generate static and dynamic content that is compelling and will drive brand awareness/leadership position and pull customers through their journey in partnership with the Design Team.
- Develop and execute a comprehensive growth strategy
- Full-funnel campaigns to drive sales pipeline; enterprise focused on ABSM program in alignment with SDR team and commercial focused on inbound lead generation
- Oversee all digital marketing activities including SEO, SEM, CRO, paid social, content syndication, webinars, podcasts and oversee field marketing activities as well
- Define key marketing KPIs and metrics, oversee the lead management process, and derive insights to inform the growth strategy.
- Leverage data and cohort analysis to continuously optimize lead generation across all channels and improve the efficiency of marketing spend.
- Align marketing planning, forecasting, and budgeting with corporate objectives, and report on the impact and ROI of demand creation activities in partnership with marketing operations
What You’ll Need:
- 10-15 years of enterprise SaaS marketing experience as a senior leader of a global team.
- Deep understanding of the buyer journey across the marketing and sales funnel.
- Proven analytical and program execution skills, with a track record of driving revenue growth.
- Excellent collaboration and communication skills to partner with sales, product, and executive leadership.
- Strong people management abilities, including prioritizing activities, inspiring teams, and achieving goals.
- Expertise in managing marketing budgets, funnels, and forecasts to meet sales and revenue targets.
- Proven ability to identify, negotiate, and manage vendor relationships.
- Strong working knowledge of applying AI capabilities across the growth marketing sub-teams
- Working knowledge and experience with brand marketing and corporate communications
Commitment to Diversity and Inclusion:
We are an equal opportunity employer committed to diversity and inclusion. We do not discriminate based on race, color, gender, religion, national origin, ancestry, age, disability, medical condition, genetic information, military or veteran status, marital status, pregnancy, gender identity, sexual orientation, or any other protected characteristic. We provide reasonable accommodations for disabled employees and applicants as required by law. These principles apply to all aspects of employment, including recruitment, training, promotions, compensation, benefits, transfers, and social programs.
