🚀 Director of Brand Marketing
🌎 Boston Massachusetts - HYBRID, must be located in Boston
âš¡ $170-$200K
About Us:
This online insurance comparison platform helps users find and purchase insurance by providing personalized quotes through advanced technology. By analyzing various data points, it allows users to compare options from multiple insurance providers. The platform aims to simplify the insurance shopping process, making it more efficient and transparent, and enabling users to make informed decisions about their coverage.
Qualification:
- 7+ years of B2C Brand Marketing experience
- Strong understanding of performance marketing, media buying, and cross-channel marketing strategies. Hands-on ability to implement as necessary
- Expertise in TV, OTT/CTV, OLV, YouTube, Meta, and Social with $5mm+ annual budget. Expertise can manifest in strategy, messaging, creative, data, and current trends.
- Strong understanding of digital marketing, social media, and content marketing
- Bachelor's degree in Marketing, Business, or related field
Responsibilities:
- Develop the company's brand strategy to drive awareness, engagement, and revenue growth. Help us balance short and long term goals.
- Recognize and develop high impact visual and static ad creative. Work with agencies, media partners, and internal creative teams.
- Excellence in brand marketing channels (e.g. TV, OTT/CTV, YouTube, and Social)
- Ensure brand consistency and effectiveness. Collaborate closely with product, SEO, communications, and retention lifecycle marketing to ensure brand alignment across all customer touchpoints.
- Monitor market trends to identify opportunities for brand differentiation.
Benefits:
- Competitive salary and performance-based bonuses, generous stock options
- Comprehensive health, dental, and vision insurance
- 401(k) plan with company match
- Generous paid time off
📧 Interested in applying? Please click on the ‘Easy Apply’ button. 😊
