The Marketing Director for a fashion brand plays a crucial role in driving the brand's marketing strategy and overseeing the execution of various tasks across eCommerce, digital marketing, and content creation. Below is a detailed breakdown of the responsibilities and duties associated with this position:
Key Responsibilities:
- Shopify Management: Responsible for managing and overseeing the Shopify platform, ensuring that all products are properly listed, well-merchandised, and optimized for user experience.
- Order Placement & Inventory Management: Ensures that orders are placed correctly, inventory is updated, and that new products are added to the website in a timely manner.
- Website Merchandising: Makes sure that the website is visually appealing and that products are displayed in a way that enhances sales and customer engagement. This includes ensuring product categories and collections are accurately presented.
- Website Fixes: Works to resolve any technical or design issues with the website, liaising with developers or other relevant team members as necessary to ensure smooth functionality.
- Content Updates: Oversees any updates to the website’s content, including copy, images, and product descriptions.
- Leadership Role: Leads and supervises various team members.
- Manage Graphic Designer, Customer Service Assistants, and social media team.
- Collaborating with the Graphic Designer: Acts as a liaison between the design team and other departments, providing clear direction on visual assets, branding consistency, and what needs to be communicated through images or design elements.
- Overseeing Photoshoots: Responsible for overseeing eCommerce photoshoots, including styling, direction, and ensuring the visuals align with the brand’s aesthetic and marketing strategy.
- Social Media Strategy: Leads the creation of social media strategies and content, working closely with the social media team to ensure all posts and campaigns are aligned with marketing goals.
- Content Creation: Helps develop creative ideas and marketing concepts that can be implemented across platforms like Instagram, Facebook, and other digital channels.
- Elevating the Brand: Takes the brand’s marketing efforts to the next level, ensuring that all campaigns and marketing materials reflect the brand’s voice and goals.
- Public Relations: Oversees PR efforts, ensuring the brand’s presence in media and that its public image is aligned with marketing strategies.
- Klaviyo: Manages and oversees email marketing campaigns using Klaviyo, ensuring customer engagement through targeted campaigns.
- Shopify Plus & ShowGiz Integration: Works with tools like Shopify Plus and ShowGiz to optimize eCommerce processes, enhance the user experience, and manage email campaigns.
- Budget Management: Oversees the marketing budget, ensuring that all activities, from photoshoots to advertising, are executed within the budget.
- Customer Service Support: Works closely with the customer service team to ensure that customer needs are addressed and that the brand provides an exceptional experience across all touchpoints.
- Monitoring Customer Feedback: Oversees customer feedback to identify areas for improvement in marketing and product offerings.
- Performance Metrics: Tracks marketing performance, customer acquisition, and sales to measure the effectiveness of campaigns.
- Reporting: Regularly reports on key performance indicators (KPIs) such as website traffic, conversion rates, and social media engagement.
- Cross-functional Leadership: Collaborates with other departments like operations, sales, and product development to ensure alignment across all areas of the business.
- Overseeing Campaigns: Ensures that all marketing efforts, whether digital, print, or in-store, are cohesive and support the overall brand strategy.
Required Skills & Experience:
- ECommerce Expertise: Deep understanding of Shopify and eCommerce best practices.
- Creative Vision: Strong creative skills with a focus on fashion marketing, including content creation, photoshoot coordination, and graphic design.
- Team Leadership: Proven leadership skills with the ability to manage and inspire a team.
- Marketing Strategy Development: Strong understanding of digital marketing strategies, including SEO, SEM, social media, email marketing, and influencer marketing.
- Proven track record of driving sales growth and experience in Fashion retail a plus.
- Communication Skills: Exceptional verbal and written communication skills, especially for content creation and cross-departmental communication.
- Analytical Skills: Proficient in analyzing data, measuring performance, and using insights to improve marketing strategies.
