Wine Enthusiast Companies is a Certified B Corporation and the ultimate source of innovation and information around wine. Founded in 1979 by Adam and Sybil Strum, the company is composed of Wine Enthusiast Commerce and Wine Enthusiast Media. Embodying the commerce side, the Wine Enthusiast Shop provides premium wine-lifestyle products, reaching millions of consumers globally via direct mail, an e-commerce site, and a business-to-business division. Representing the media side, Wine Enthusiast magazine is an award-winning print publication and online resource that showcases wine news, food trends, and more than 25,000 ratings and reviews annually. By the end of 2023, WineEnthusiast.com reached 4.5 million monthly pageviews and is the industry leader with the most traffic of any wine media website. Wine Enthusiast events include the annual premier Wine Star Awards gala. Together, Wine Enthusiast Companies is the indisputable hub for everything wine. We bring wine to life.
Wine Express is the exclusive wine-shop partner of Wine Enthusiast, featuring curated selections from around the globe. WineExpress.com is a wine retail site that offers customers quality wines at value prices.
Wine Express Marketing Manager
Wine Enthusiast Companies is seeking a creative, innovative, and detail-oriented Marketing Manager to drive growth and elevate our e-commerce wine business, Wine Express, through various sales channels. This individual will be instrumental in developing and executing forward-thinking strategies to increase our brand presence, sales, and customer engagement, while also managing day-to-day marketing functions. Working closely with the Chief Revenue Officer, the ideal candidate will possess a visionary approach to marketing, consistently seeking new ways to innovate and grow our business.
We are looking for someone who not only excels in campaign execution but also thrives in finding fresh, creative approaches to expand our reach. The successful candidate will be proactive, results-driven, and capable of seeing the bigger picture while maintaining attention to detail.
Responsibilities include:
- Driving innovative sales, promotions, and virtual events to increase growth across various channels
- Strategizing and executing creative marketing campaigns that enhance brand visibility and drive revenue
- Identifying and implementing new initiatives to optimize the website, improve customer experience, and expand our market reach
- Coordinating long-term strategic initiatives and ensuring the team meets revenue and expansion goals
- Managing website assets to keep the site relevant, fresh, and visually appealing
- Crafting compelling promotional copy and proofing product setups to create an engaging shopping experience
- Collaborating with the team to maintain high standards of data hygiene and customer service follow-up
- Sourcing, editing, and uploading high-quality product images for the website
- Constantly exploring new marketing techniques, tools, and technologies to fuel business growth
Qualifications:
- Passion for wine with a solid foundation of wine knowledge
- Creative, innovative mindset with a passion for finding new ways to drive growth
- A proactive attitude with the ability to lead projects from inception to completion
- A strong sense of initiative, with the ability to juggle multiple projects and meet deadlines with attention to detail
- Strong verbal and written communication skills
- Existing knowledge of or a desire to learn about the wine industry
- Proficiency in Google Analytics and UX design for websites
Technical Skills:
- Proficiency with Google Workspace and Google Technology Suite
- Familiarity with Photoshop or Canva
- Basic knowledge of HTML
Preferred Skills:
- Familiarity with Netsuite ERP, Magento, texting platforms, and Impact (affiliate web platforms)
- Familiarity with EOS (Enterprise Operating System)
Location/Remote Work:
Hybrid work is available which includes both remote and in-office days. We are located in Valhalla, NY which has onsite covered parking, a cafeteria and a gym for employees.
Wine Enthusiast was born from a passion to bring a fine wine experience to the everyday. Our love for wine goes beyond the bottle. We value family and community. We believe wine is a conduit that brings people together and that every pour brings celebration to life’s moments, big and small. We’re a family-owned business with a big heart, led and run by wine lovers working together to create new and better ways for you to explore and enjoy the exciting world of wine.
Our Core Values:
PASSION
We’re not just a company; we’re a community. Our job is to enhance the lives of others, making the wine industry and all its offerings accessible and enjoyable. Delighting and educating our consumers is at the core of everything we do.
COLLABORATION
We believe in the power of working together, sharing ideas, and leveraging our collective talents to achieve our goals. We mentor those we lead and surround ourselves with people who drive us to do more than our personal best.
INNOVATION
We values those who think outside the box to elevate the company. We celebrate change, appreciating that a nimble culture attracts talent and motivates team members to push the envelope and build our business for the future.
TRANSPARENCY
Communication and integrity are the cornerstones of our relationships with each other and our customers. We speak openly about our achievements and challenges, with the goal of helping each other grow.
EMPATHY
We support our employees with patience and understanding, recognizing that work hours represent a substantial percentage of one’s time. We encourage a diverse mindset that helps us better reflect the evolving wine culture.
JOY
We recognize that our business is not just about numbers, but also about people. As a family business, we honor the importance of our employees’ home lives. We encourage fun, discovery, adventure and health for our teams.
At Wine Enthusiast, we are committed to fostering a diverse, equitable, and inclusive workplace.
We believe that diversity of thought, background, and experience enhances creativity, innovation, and problem-solving. We are an Equal Opportunity Employer (EOE) and do not discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status.
Our commitment to diversity and inclusion extends beyond compliance; it's integral to our culture. We actively support employees from all backgrounds and experiences, and we value the unique perspectives they bring to our organization.
As part of our commitment to fair hiring practices, we have adopted "ban the box" policies to provide individuals with criminal records a fair chance at employment. We consider all applicants on their merits and qualifications, considering their ability to perform the job.
We recognize the importance of supporting underrepresented communities, including individuals with disabilities. If you require accommodations during the application or interview process, please let us know, and we will provide reasonable assistance to ensure a fair and equitable opportunity.
Additionally, we are dedicated to supporting local communities where we operate. We believe that a strong local presence fosters economic growth and strengthens the social fabric. We actively engage in initiatives to give back and make a positive impact.
We invite you to join us in our journey toward a more inclusive and diverse workplace. Your unique background and experiences can contribute to our shared success.
If you share our values and are excited about the opportunity to work in an environment that promotes diversity, equity, and inclusion, we encourage you to apply for this position.
Wine Enthusiast is an EOE and strives to build a diverse and inclusive team. We encourage applications from candidates of all backgrounds, abilities, and experiences.
