Summary Of Responsibilities
The Brand Marketing Coordinator will support the Brand Marketing team with creative and production initiatives for the Tropical Smoothie Cafe brand. This role will focus on moving brand marketing projects from initiation to completion, including but not limited to creative assets, social media / influencer execution, photoshoots and working with agency and vendor partners. This role will have a specific focus on local initiatives but will also support national efforts.
Key Responsibilities
- Local Marketing and Campaign Support
- Collaborate with Field Marketing Managers on Concepting and ideation, Brief development, Project management, and Content review.
- Assist with the ideation and creation of assets for the brand’s sports partnerships by coordinating with teams to fulfill contract obligations, conceptualizing posts for organic and paid social media, and leading agencies in the development of assets.
- Work closely with agency and vendor partners to ensure content aligns with brand standards and campaign goals.
- Assist Media/Field team in exploration of social media tool/platform for franchisees to utilize
- Communicate objectives and campaign strategies during cross-functional meetings and in brand email updates.
- Assist in the dissemination of local marketing materials to field marketing team, agencies, etc.
National Marketing and Campaign Support
- Provide national project execution support to the Brand Marketing team, based on workload.
Influencer and Creator Program Support
- Assist the Social Media Manager with managing the brand's influencer and ambassador program. Tasks include:
- Engaging with influencer content on social media and nurturing relationships with influencers that align with the brand’s tone and values.
- Support influencer and creator initiatives like the TikTok Creator Exchange (TTCX) and TikTok
- Creator Challenge (TTCC) by managing briefs, reviewing content and liaising with agencies. Maximizing media-unlocked value.
- Discovering, vetting and contracting influencers (budget dependent).
- Creating briefs and reviewing influencer-generated content.
Organic Social Media Support
- Increase TSC’s community engagement / organic presence by monitoring direct messages (DMs) and comments and responding to followers.
- Schedule content across organic social media channels using Sprout Social or similar social media management platforms.
- Work closely with creative agency partner to coordinate and assist in managing social media and brand marketing projects, ensuring content aligns with brand standards and campaign goals.
- Collaborate on the planning and execution of social media campaigns, offering ideas during brainstorming sessions and supporting evergreen content development.
- Manage the development and distribution of brand swag, including influencer giveaways and surprise-and-delight moments.
Social Media Market Research and Trend Monitoring
- Increase team capabilities around monitoring social platforms and identifying trending cultural moments that could elevate brand awareness through social engagement, influencer collaborations, and activations.
- Conduct competitor analysis and stay updated on social trends and platform changes to inform strategy.
- Conduct research into social media trends and popular culture to support the development of pitches, presentations and live campaigns.
- Research and identify emerging social platforms and tools, suggesting ways to integrate them into content strategies to keep the brand at the forefront of digital innovation.
Required Experience
- 1-3 years of marketing or project management experience
- Strong oral and written communication skills
- Excellent organization and timeline management
- Agency experience is preferable
- Basic understanding of print/broadcast/digital production is preferable
- Restaurant and franchisee experience are a plus
EDUCATIONAL REQUIREMENTS: Bachelor’s degree in Marketing or a related field required
Required Certificates, Knowledge, Or Licenses
- Strong attention to detail
- Strong interpersonal, written, communication and relationship-building skills
- Problem solver: resourceful and able to clarify ambiguity and create solutions in a fast-paced organization
- Proven project management skills with excellent organizational skills and ability to maintain composure under pressure
- Advanced knowledge of MS Office
