Google Ad Campaigns and Analytics (including ROI/ROAS), Hubspot, and A/B Testing prowess are MUST HAVES for this position. Startup experience is VERY kindly received. Healthtech exposure is SUBLIME.
100% remote and must be performed in the States.
About PrescriberPoint
The brainchild of David Ricks, CEO of Lilly, and incubated by Boston Consulting Group’s Digital Ventures, PrescriberPoint is a Series A healthtech whose mission is to help Health Care Professionals reduce the time, tension, and anxieties they and their patients encounter during the prescribing process.
Position Overview
We are seeking a highly skilled and motivated Senior Digital Marketing Associate with a primary focus on Google Ads (Search/Display) to join our dynamic team. In this role, you will play a critical part in driving our growth by enhancing the acquisition, activation, and retention of Health Care Providers (HCPs), marketing our sponsors’ brands, and positioning PrescriberPoint as a leader in the HealthTech sector.
You will collaborate closely with Director-level talent and the Head of Marketing in a fast-paced environment driven by an overarching four-step process: Strategy ? Content Generation ? Delivery ? Data Capture.
What We’re Looking For
We are very interested in speaking with humans with the following skills, experiences, and interests:
- Experience with digital marketing strategies and media plans in channels such as SEO, SEM, Email, Social Media, programmatic ads, influencer, direct mail, conferences.
- A technical capability to deploy software tools for CRM (Hubspot), email campaigns, SEO analysis, AI copy-writing, data analytics (Google Analytics), online and social media advertising platforms, and more
- Google Ads campaign (search and display) management to drive traffic and conversion, including conducting key word research, ad copy creation, A/B testing, audience segmentation, and monitoring and adjusting budgets, bids, and performance metrics to maximize ROI/ROAS
- A pronounced desire to do detailed research beyond their subject matter expertise to build communication strategies and marketing materials. The ability to perform outside of the defined role to accomplish assigned tasks or projects as appropriate. Adept at finding innovative ways to deliver.
- A prowess to effectively and efficiently scope, deliver, update, and iterate multiple projects simultaneously.
- A capacity to work seamlessly with internal teams to develop and implement strategies and tactics that quantitatively improve results
- A capability to professionally and personably communicate using a variety of means. Capable in presenting creative concepts, metrics, and insights to different audiences. An understanding of communication strategies and goals across all digital channels.
Qualifications
- Undergraduate degree, preferably in Marketing
- Minimum 4 years of experience that display a piqued interest in digital marketing
- Start-up exposure is highly desirable; healthtech background is sublime
- A flexible, curious, and fun-loving mind
Compensation: This salary range for this role is $76,000 to $95,000 based on location and experience. There is a bonus.
Benefits
We offer strong benefits for a company at our stage, including a 401k (w/matching), and, while 100% remote, promote in-person human interactions when appropriate.
Beliefs
PrescriberPoint is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, status as a qualified individual with a disability, veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.
Additionally, we participate in the E-Verify program as required by applicable law. Learn more about E-Verify here.
Last, PrescriberPoint is a drug-free workplace committed to maintaining a safe workplace free from unlawful drugs and alcohol and complies with all applicable laws, including the Federal Drug-Free Workplace Act. Team members are prohibited from reporting to work or performing their duties with any unlawful drugs or alcohol in their system. They are also prohibited from using, possessing, manufacturing, selling, trading, distributing, dispensing or making arrangements or offering to distribute unlawful drugs or alcohol while at work or performing work duties. Any violation of the Company’s drug-free workplace policy may result in disciplinary action, up to and including disqualification from employment or termination, unless otherwise allowed by law.
