Chief Marketing Officer (CMO)

Company: HR MGMT 10, LLC

Location: Costa Mesa, CA (Hybrid / In-Person Preferred)

Department: Executive Leadership

Reports To: Chief Executive Officer (CEO)

Employment Type: Full-Time, Exempt

Position Overview

The Chief Marketing Officer (CMO) is the senior marketing executive for HR MGMT 10, LLC, responsible for setting and executing the marketing vision across a portfolio of eight or more business verticals. The portfolio includes flagship brands such as Dialed Moods and Dialed Labs, along with additional cannabis, hemp, wellness, consumer packaged goods (CPG), lifestyle, experiential, and digital ventures.

This role owns company-wide brand strategy, growth marketing, and performance accountability. The CMO operates as both a strategic leader and hands-on operator, partnering closely with executive leadership to drive brand equity, revenue growth, and long-term enterprise value while ensuring each brand maintains a distinct identity and go-to-market strategy.

Key Responsibilities

Executive Marketing Leadership

Define and execute the company-wide marketing vision across all brands under HR MGMT 10
Serve as a core member of the executive leadership team and strategic partner to the CEO, COO, Sales, Product, and Operations
Translate business objectives into integrated, multi-channel marketing strategies that drive measurable revenue and brand growth
Own final decision-making authority on brand direction, messaging, campaign prioritization, and major marketing investments

Multi-Vertical Brand Oversight

Oversee marketing strategy and performance across eight or more business lines, including cannabis and hemp, wellness and functional products, CPG, retail, ecommerce, experiential events, digital platforms, influencer-driven brands, and lifestyle products
Ensure each vertical has clear brand positioning, defined ideal customer profiles, and a strong go-to-market strategy
Balance centralized marketing infrastructure with brand-specific execution to support speed, scale, and differentiation
Establish benchmarks and success metrics tied directly to revenue, growth, and profitability

Team & Organizational Leadership

Lead, develop, and mentor senior marketing leaders across brand, creative, growth, influencer, and community functions
Build scalable organizational structures with clear ownership and accountability
Set KPIs, performance standards, and operating rhythms that drive execution and results

Brand, Creative & Messaging Oversight

Own brand architecture and consistency across all consumer touchpoints while preserving each brand’s unique voice
Oversee creative direction, campaigns, content strategy, influencer partnerships, experiential activations, and paid media narratives
Ensure all creative output meets premium, culture-forward standards while remaining performance-driven and market-responsive

Growth, Performance & Revenue Alignment

Partner closely with Sales and Operations to ensure marketing directly supports commercial execution and revenue targets
Oversee performance marketing, CRM and lifecycle marketing, retention strategies, and conversion optimization across ecommerce, retail, and wholesale channels
Own marketing analytics, reporting, and dashboards to enable data-informed decision-making and continuous optimization

Budget Ownership & Strategic Investment

Own and manage marketing budgets across all brands and verticals
Allocate resources based on ROI, growth stage, and strategic priority
Evaluate and manage agency relationships, platforms, tools, and strategic partnerships to ensure efficiency and impact

Qualifications

10+ years of progressive marketing leadership experience, including senior or executive-level roles
Demonstrated experience overseeing multiple brands, business units, or verticals simultaneously
Strong expertise in brand strategy, growth marketing, and performance accountability
Proven ability to lead senior leaders and cross-functional teams
Deep understanding of modern marketing channels, including digital, influencer, experiential, retail, and ecommerce
Exceptional executive presence, communication skills, and decision-making ability

Preferred Experience

Experience in cannabis, hemp, wellness, CPG, lifestyle, or other regulated industries
Experience scaling brands from mid-stage growth to national or multi-market presence
Background in culture-driven, influencer-led, or community-based brand ecosystems

Leadership Style & Mindset

Strategic, decisive, and highly organized with strong executive presence
Hands-on operator who balances long-term vision with day-to-day execution
Comfortable managing complexity, ambiguity, and rapid growth
Builder mindset focused on systems, teams, and durable enterprise value

Why Join HR MGMT 10

This role offers executive ownership over a diverse, fast-growing brand portfolio anchored by Dialed Moods and Dialed Labs. The CMO will shape marketing at a platform level, influence company-wide growth strategy, and play a direct role in building long-term enterprise value across multiple high-impact brands.

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