Location: 10250 Constellation Blvd, Century City, Los Angeles, US (3 days working in the office)

Responsibility:

Develop and implement integrated marketing strategies to serve business growth and increase user activeness by leveraging our core product functions
Create, plan, and execute campaigns and events, including seasonal events, core-community events and identifying new opportunities to increase engagement for all creators related activities and partnerships
Create and manage marketing campaigns and project plans including objectives, target, roadmap, promotion tactics and step-by-step action plans to ensure success of a campaign
Set and report on key performance indicators (KPIs) for all campaigns, such as DAU, retention, livestream hours, watch time and measure campaign performance against the KPIs
Review and analyze campaign performance, creators' content, and effectively implement strategies using various analytic tools, identifying areas of success and needed improvement
Collaborate with internal and external creators and manage day to day relationships to empower them for new content ideas and support platform growth
Oversee the creation of compelling marketing content, develop company overview and project presentations for business meetings and pitch on new content opportunities
Act as the main interface between the content and marketing team; Work with cross-functional teams including creative, user operation, legal, finance, PR to develop joint platform plans
Conduct market research and analysis to identify industry trends, new topics, emerging content creators, and competitor performance to strategize on company's content activities
This position may require travel, both domestically and internationally, as necessary to fulfill job responsibilities. Travel frequency and destinations will vary based on business needs and specific job duties. All travel arrangements will be coordinated in accordance with company policies.

Qualification:

3-8 years of experience in an integrated or content marketing, content production role in the tech or entertainment industry
Extensive experience in campaign management and event planning is a must
Proven and demonstrable track record in creating new content ideas and producing live content
Must be proactive, fast-thinking, self-starter who can own and lead projects
Ability to work cross-functionally across multiple teams, stakeholders, and time zones
Solid knowledge about the Internet users, market trends and major social platforms
Strong analytic skills; Ability to derive actionable insights from campaign metrics and marketing data
Strong attention to detail and organizational skills while working within tight deadlines and resource constraints
Bachelor's Degree above

Benefits

Competitive pay package that includes a base salary and performance-related bonus
Generous paid time off starting at 4 weeks + 10 sick days and 9 Holidays per year
Free medical, dental, and vision insurance
401k
Free gym membership and meal allowance

About BIGO

WHO WE ARE

BIGO is a fast-growing Singapore technology company established in 2014.

Dedicated to creating a better-connected world for everyone, BIGO provides a portfolio of video broadcast and VoIP related products and services powered by advanced Artificial Intelligence (AI) technology. The major products include Bigo Live, Likee (Formerly LIKE video), and imo, and the company now has over 300 million monthly active users in over 150 countries.

To enable people to showcase, discover, and stay connected, BIGO is devoted to continuously innovating its AI capabilities, allowing our users to enjoy a positive, healthy, and creative online environment.

At present, BIGO has 5 R&D centres, in Singapore, U.S.A., Middle East, India, and China, and over 20 offices around the globe.

For more information, please visit our website: www.bigo.sg

OUR MISSION

Connect the world and share beautiful moments.

OUR VISION

To be a content platform inspiring one billion people's lives.

OUR KEY TO SUCCESS

BIGO is dedicated to technology innovation. We own over 40 patents in VoIP/Video related technology, and over 60 patents are under the process of application.

About Our Product-BIGO LIVE

BIGO LIVE is founded in March 2016. BIGO LIVE is a leading mobile live stream APP where users live broadcast their life moments, show their talents, interact and send virtual gifts in real time, and enjoy fun live sessions with people worldwide.

BIGO LIVE has over 200 million users globally in over 80 countries and regions and is currently the market leader in the industry.

BIGO jobs

Integrated Marketing Manager