JOB PURPOSE: Lead the charge in driving our brand's success in the US market, generating demand, driving brand awareness, revenue growth, and customer engagement across the US for the global portfolio of Millennium Hotels & Resorts. You will lead the marketing efforts and collaborate closely with the hotels and their departments to develop and execute effective marketing strategies and tactical activities that align with the company's goals and objectives.

Responsibilities:

Strategic Planning:

Develop comprehensive regional marketing plans that align with the company's overall marketing strategy and objectives. Analyze market trends, competitive landscape, and customer insights to identify growth opportunities and challenges within the region.

Team Leadership:

Lead, mentor, and inspire a team of property-level marketing professionals, fostering a collaborative and high-performance work environment. Set clear goals and provide guidance to ensure the team's success in executing marketing initiatives.

Campaign Development:

Conceptualize and execute integrated marketing campaigns to drive brand awareness, customer acquisition, and regional loyalty. Oversee the creation of compelling content, visuals, and messaging that resonate with the target audience.

Digital and Traditional Marketing:

Oversee the development and implementation of digital marketing strategies, including social media, email marketing, SEO, and SEM, to maximize online visibility and engagement. Collaborate with the creative team to design and deploy traditional marketing materials such as brochures, flyers, and print advertisements.

Partnerships and Collaborations:

Identify and foster partnerships with local businesses, tourism boards, and relevant stakeholders to enhance brand exposure and drive joint marketing initiatives.

Performance Measurement:

Establish key performance indicators (KPIs) and regularly analyze marketing campaign results, adjusting strategies to optimize performance and achieve desired outcomes. Budget Management: Develop and manage the regional marketing budget, allocating resources effectively to ensure the successful execution of planned initiatives.

Market Research:

Conduct ongoing market research to stay updated on industry trends, customer preferences, and competitive positioning, using insights to inform marketing strategies.

Qualifications:

Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).Proven experience (3+ years) in marketing, with a focus on hospitality, travel, or related industries. Strong influencing skills with a track record of successfully managing and developing marketing teams.In-depth knowledge of both digital and traditional marketing strategies, tools, and tactics. Excellent analytical and problem-solving abilities, with the capacity to translate data into actionable insights. Exceptional communication and interpersonal skills, with the ability to collaborate effectively across departments and cultures. Proficiency in marketing software and tools such as CRM systems, Google Analytics, and social media management platforms. Demonstrated experience in managing budgets and achieving measurable ROI. Flexibility to travel within the region as required.

Millennium Hotels and Resorts jobs

REGIONAL MARKETING MANAGER – NORTH AMERICA