Our client is a Layer 1 blockchain is designed for mass adoption and an omnichain future, supporting over 100 million monthly transactions across more than 35 chains. By prioritizing user experience, it simplifies complex multichain interactions with advanced technologies like Zero-Knowledge Proofs, innovative consensus mechanisms, and a restaking-powered architecture, all aimed at optimizing performance, security, and cost efficiency. With a user base exceeding 24 million, it offers seamless access to web3’s largest on-chain distribution network.

We are seeking a talented and driven Marketing Manager to spearhead the marketing efforts for Alva. In this role, you will be responsible for developing and executing innovative strategies to promote Alva, engage our target audience, and drive the adoption of our cutting-edge AI product. Your strategic expertise in brand, product, and social media marketing will be essential in shaping the narrative around Alva and positioning it as an indispensable tool for the crytpo community. This role combines strategic thinking with the creativity and engagement needed for effective marketing leadership.

Key Responsibilities:

Strategic Marketing: Develop and implement comprehensive go-to-market strategies, focusing on product positioning and marketing messages
Create diverse content, including tweets, blogs, videos, infographics, and case studies, to effectively communicate key product features and benefits
Manage digital marketing campaigns, monitoring their effectiveness and making data-driven decisions to optimize performance
Explore new opportunities and partnerships to enhance brand visibility and strengthen our market presence
Analyze paid, earned, and owned media to develop and execute effective marketing strategies
Social Media Management: Assist in developing and executing social media strategies and content across platforms such as X, LinkedIn, YouTube, and Telegram
Produce a wide range of marketing materials, including blog articles, social media posts, and website copy
Schedule posts, maintain social media calendars, and monitor social media channels to ensure consistent engagement
Track and report on social media performance and engagement metrics, making recommendations for improvement
Engage with the community and key opinion leaders (KOLs) by responding to comments and fostering meaningful interactions
Provide support in executing PR strategies and product announcements

Key Requirements:

Minimum of 3 years of professional experience in digital marketing and social media management, with a focus on multi-channel campaign management
Bachelor’s degree in Communications, Marketing, or a related field
Exceptional English writing and communication skills
Interest in and knowledge of AI and Web3, with a preference for experience in GenAI, DeFi/Crypto, or fintech
Deep understanding of degen culture, memes, and web3 lingo
Proven ability to develop and execute comprehensive marketing strategies and analyze performance metrics
Strong multitasking skills, with the capability to handle various tasks and collaborate effectively with internal and external stakeholders
Experience working in a remote setup and collaborating with teams across global time zones and diverse backgrounds
Strategic thinker with a proactive, organized, and detail-oriented approach

What We Offer:

Cutting-Edge Web3 Industry Exposure / Innovation-Driven Work Culture
Globally Remote / Diverse Environment / Learning Opportunity
Company events / Team Bonding / Professional & Leadership Growth
Healthcare benefits (For US employees) / Unlimited Paid Time off
Global Wework Membership

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Marketing Manager