Job Title:

Senior Analytics Manager - Digital Marketing Analytics

Location:

San Francisco, CA (2-3 days per week in-office)

About the Role:

We are seeking a highly skilled and experienced Senior Analytics Manager specializing in Digital Marketing Analytics to join our team in the Banking/FinTech industry. This is a critical role, requiring a blend of technical expertise, industry experience, and leadership capabilities. You will lead a team of 5 offshore members and provide actionable insights to enhance digital marketing performance across paid search, paid social, addressable digital, and website analytics.

Role and Responsibilities:

Primary day-to-day client contacts and often interact with C-level executives.

Interacts regularly with clients to understand business requirements, define analytical problems, structure and communicate solutions and ensure client satisfaction with strong business driving results

Extremely comfortable working with data, including managing large number of data sources, analyzing data quality, and pro-actively working with client’s data/ IT teams to resolve issues

Use variety of analytical tools (SQL, SAS, Python, GA, Heap, Optimizely, Excel, Tableau) to carry out analysis and drive conclusions

Leads project teams of 3-6 consultants or more, and/ or Team Lead and Analysts in all aspects of project execution
Work closely with client marketing teams to solve complex problems in digital marketing analytics (Paid Search, Paid Social, Addressable Digital, Website, SEO)
Manages team members, including definition of objectives, oversight of execution and evaluation of performance
Provides thought leadership and delivers business insights to identify and resolve complex issues critical to their clients' success
Manages communication between senior EXL partners and clients to update project progress and solicit feedback on project deliverables

Candidate Profile:

6+ years of experience comprising analytics service delivery, consulting, solution design and client management
Preferred experience in marketing analytics in banking industry in the following fields:
Experience running analytics for search engine marketing, paid social, search engine optimization, A/B testing, website traffic, funnel conversion, marketing attribution and customer behavior
Technical proficiency in tools like Google Analytics, optimizely, tableau, heap, SQL
Demonstrable leadership ability, superior problem solving and people management skills

Excellent communication, presentation and story building skills in a consulting setup

Master's degree in economics, mathematics, computer science/engineering, operations research or related analytics areas; candidates with BA/BS degrees in the same fields from the top tier academic institutions are also welcome to apply

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Sr. Manager - Digital Marketing Analytics