The Digital Marketing Specialist works collaboratively across Planar and its subsidiaries to create, implement and optimization content for digital marketing platforms including websites, email marketing, video, advertising and social media campaigns and more. The role is blend of strategic planning, creative thinking and hands-on execution. The ideal candidate is versatile, proactive and capable of handling multiple projects and/or range of tasks simultaneously.

Key Responsibilities:

Content Creation and Management: Develop and curate engaging written and visual content for various platforms including website, email newsletters, social media, digital advertising and other digital platforms
Digital Marketing Campaigns: Participate in the planning, content creation and execution of marketing campaigns across various channels
Email Marketing: Design and execute email marketing newsletters and campaigns to nurture leads and engage customers
Event Marketing: Create and execute marketing deliverables around the promotion of company events, including tradeshows, showroom events and online events/webinars
Corporate Brand Marketing: Responsible for creating, implementing and managing company's brand guidelines, ensuring all marketing content adheres to corporate standards
Collaboration & Coordination: Work closely with sales and product teams to ensure alignment and support for marketing initiatives while staying up-to-date with industry trends, best practices and professional AV technology

Requirements

Strong written and verbal communication skills
Knowledge of SEO, SEM and digital marketing best practices
Creative thinking with problem-solving abilities
Detail oriented with the ability to manage multiple projects simultaneously
Ability to work independently and as part of a team
Five or more years of experience in B2B marketing or related role
Bachelor's degree in Marketing, Communications, Business Administration or related field

Skills:

Experience with graphic design tools, preferably Adobe Creative Suite
Strong written and verbal communication skills
Experience working with Email Marketing or Marketing Automation platform
Demonstratable experience creating and adapting content for digital platforms

Benefits

All benefits start on first day of employment!

75% employer-paid medical for employee. Family coverage also included.
100% employer paid dental, and vision for employee and dependents
100% employer paid long-term, short-term disability, and life insurance policy
401k Match, if you're contributing 5% we match 4%. 100% vested immediately
10 paid holidays
Starting at 15 days paid PTO (inclusive of sick and vacation time) annually
Employee Assistance Program (EAP)
Flexible Spending Account (FSA)

EEOC Statement:

Planar is an equal opportunity employer, we believe in fostering a culture of equality, diversity, and inclusivity. Our commitment to this goal is clearly expressed in our zero-tolerance policy for discrimination and harassment of any kind, including on the basis of race, color, sex, age, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status or any other characteristic protected by applicable federal, state, or local laws. Our hiring practices ensure that decisions are based solely on qualifications, merit, and current business needs, while extending to all aspects of our operations - from recruitment and promotion to layoff and recall, to leave of absence, compensation, benefits, and training. We are committed to remaining a drug free workplace

Planar jobs

Digital Marketing Specialist